The Jackson Pollock Studio enters the digital landscape, acting as custodians of the deceased artist’s legacy. In partnership with Iconic Moments, the studio will unveil Beyond the Edge, a debut collection of limited edition prints and NFTs that capture the essence of the unparalleled artist. All pieces will feature the splattered paint that landed just beyond the edges of Pollock’s masterpieces.
Pollock’s artistic brilliance will now reverberate in formats that extend beyond the conventional canvas. In addition to the chance to own a piece, selected works from the collection will find their home in the permanent exhibition of the Pollock-Krasner House & Study Center in East Hampton, New York.
Within the collection
The release contains four curated works, with 125 pieces each. To create these works, high-resolution photographs were taken of the paint splatters on Pollock’s studio floor, which had accumulated over time. Using AI, these separate pieces were put together to create four different works of art.
“Usually what’s on the floor of most artists’ studios has no direct relationship to what’s on the canvas,” says Helen A. Harrison, director of the Pollock-Krasner House and Study Center. ‘But Pollock’s landing on the floor is analogous to the gestures in his canvases. You can relate his process directly to the product.”
Each owner of the NFT will also receive a limited edition physical print, hand-numbered and stamped by the Jackson Pollock Studio. The NFTs, including their accompanying physical prints, are priced at 0.8 ETH ($1,500 USD) each.
Most of the proceeds from the campaign will be used to preserve and maintain the Pollock Studio, ensuring that this vital piece of art history remains intact for generations to come.
A multi-chain affair
In addition to the limited edition prints and NFTs, there are other aspects that further expand the collection. The second drop will relate to Bitcoin Ordinals, called Pollock Ordinals, scheduled for an August launch. The third release features collaborations with three digital artists, with a release date slated for mid-August. The first collaborating artist, Lucrece, was revealed on Saturday. Iconic’s Twitter will announce more information about the other artists and their release dates.
The Pollock Enigma, an engaging Web3 puzzle centered around Pollock trivia, is also currently available. The first contestant to successfully unravel the series will have a chance to win a printed and digital artifact.