VeeFriends adds another collaboration with the announcement of an exclusive partnership with Squishmallows to bring some beloved VeeFriends characters to life. Set to launch in August 2023, Gary Vee originally teased this collaboration in late 2022 when he posed for a photo with Squishmallows’ Chief Brand Officer, Jeremy Padawer.
Four cuddly characters
The ensemble to look forward to includes four charming 12-inch VeeFriends plush characters: Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana and Karma Kiwi. These characters will be available exclusively on Jazwares and the VeeFriends store starting August 7. Holders of Series 1 VeeFriends tokens can claim their favorite character. More details will follow soon on the VeeFriends website.
The Squishmallows, which will be available worldwide, will cost $24.99 each. The plush versions of the characters will be sold in limited quantities, marking the exclusivity of this unique collaboration between VeeFriends and Squishmallows.
Reflecting on this announcement in a press release, Andy Krainak, Chairman of VeeFriends, expressed his excitement. “We’re thrilled to see the collaboration with Squishmallow’s debut Intuitive Iguana, Humble Hedgehog, Adventurous Astronaut and Karma Kiwi as collectible plushies,” he said.
“These VeeFriends characters have unique stories and designs, and we can’t wait for people of all ages to enjoy them. Our goal through this partnership is to spread joy and happiness and the values of VeeFriends to fans and collectors around the world,” continued Krainak.