Non-fungible token ($NFT) project Pudgy Penguins has expanded the retail reach of its trading card game through a nationwide rollout at Target stores across the United States.
According to a press release sent to Cointelegraph, the launch of Vibes Series 3 marks the game’s largest store expansion to date and brings the total number of circulating cards to 15 million. The new set includes additional gameplay mechanics, original artwork and appearances from characters from the Moonbirds collection.
The rollout shows how Pudgy Penguins is expanding its business $NFT-born intellectual property in mainstream consumer products as it aims to build a broader entertainment franchise beyond just digital assets.
Pudgy Penguins developed Vibes in collaboration with Orange Cap Games, with Series 3 following two previous releases. The digital collection project is the fourth largest $NFT collection based on market capitalization, according to data tracker $NFT Price floor.
Top five $NFT collections based on market capitalization. Source: $NFT Price floor
Pudgy Penguins is building beyond NFTs
The project has also expanded into toys, gaming, licensing and other consumer products.
Pudgy Penguins has taken years to make its Ethereum-based $NFT collection into a broader consumer brand. The physical toys hit more than 2,000 Walmart stores in 2023, and CEO Luca Netz said in May 2024 that more than 1 million toys had been sold in the previous twelve months.
The project’s licensing model also makes this possible $NFT holders receive 5% of net revenue from physical products featuring their individual penguins.
The franchise has pursued similar expansion through gaming. In 2025, Pudgy Penguins launched the skill-based Pengu Clash game on The Open Network. At the time, Netz described gaming as a means to bring the project’s intellectual property to a wider audience.
It also launched a mobile game called Pudgy Party in August 2025. According to Pudgy Penguins, there were over 1 million downloads of the game. However, the project said on Monday that it would halt further development of the game and focus its resources on a browser-based game called Pudgy World.