9dcc, the on-chain fashion label founded by pseudonymous crypto personality and investor gmoney, is preparing to release its latest project, the 9dcc Black Box, on December 18.
The drop, limited to 2,750 NFTs minted on Ethereum Layer-2 Network Base, is being billed by the crypto-native luxury brand as a mix of fashion, blockchain technology and mystery.
Each 9dcc Black Box promises a mix of digital and physical rewards. Shoppers can find an item from the label’s Collection-01, which ranges from baseball caps to jackets. These pieces, which combine traditional materials with NFC chip technology, aim to bridge the gap between physical and digital experiences.
Hey Siri, what’s in the Black Box? pic.twitter.com/EIxwWINaM5
— 9dcc (@9dccxyz) December 9, 2024
The Black Box also includes points for the 9dcc Network leaderboard, an ongoing gamified feature of the brand’s ecosystem. The pieces range from $95 (essential baseball cap) to $600 (satin bomber jacket). What the buyer gets in the box is part of the intrigue.
The real draw, however, is the opportunity to win a rare prize: CryptoPunk #7429, one of the highly sought-after NFTs in the CryptoPunk series, which starts at a price of almost $139,000 on secondary marketplaces.
Only one Black Box contains the Ethereum NFT, and this CryptoPunk wears an orange beanie – a highly sought-after feature in the collection. On-chain data shows that gmoney purchased the NFT late Monday for just over $150,000 worth of ETH.
The odds of winning the Punk depend on how many boxes are ultimately redeemed, leaving buyers wondering if they might be the one to claim a valuable and historic NFT as part of the drop. Punk prices have risen 69% in the past month as Bitcoin and other crypto assets rise.
Gmoney, which founded 9dcc in 2022 and has woven blockchain-based innovations into its line, sees this release as a continuation of the NFT market’s growth rather than a resurgence.
“I’m really excited about this,” he said Declutter about the Black Box drop. “The sentiment in the room strongly reminds me of December 2020 when I bought my first CryptoPunk, right before the epic bull run that started in January 2021 with Punks leading the way.”
“This drop is a signal that NFTs are not back,” gmoney added. “They never left.”
The price of each box remains unknown, with the team hinting at more surprises yet to be revealed. Further details will be announced next week, the company said.
Edited by Andrew Hayward