- Decathlon’s Rockrider Geocaching Game has spread 1,000 digital treasures found in areas around France and Germany, giving the holder remarkable access to the Rockrider community.
- The NFT initiative, developed on the Tezos blockchain, supports Decathlon’s commitment to promoting eco-friendly projects that redefine the boundaries of recreation and technology.
After Nomadic Labs’ collaboration with France-based sporting goods and apparel company Decathlon on Non-Fungible Tokens (NFTs) proved successful, the latter has delved deeper into the web3 industry via Layer-One (L1) Tezos ( XTZ) blockchain.
According to the announcement, Decathlon has unveiled its virtual reality project called Rockrider Geocaching Game, which combines physical outdoor activities and the digital world through the Tezos blockchain. Notably, the Rockrider Geocaching game is currently available for the European market, with the 1,000 digital treasure chests spread across France and Germany, particularly near the scenic Rhine that has its origins in the Swiss.
🚴 Join the NFT Chase with Rockrider! The iconic brand of @Decathlon has launched an exciting NFT hunt on the #Tezos blockchain, with 1,000 digital treasures to be found.
More information: https://t.co/lGVUDbe1Ty
— Nomadic Labs (@LabosNomades) November 13, 2023
Inner workings and details of the Rockrider Geocaching game
To participate in the Rockrider Geocaching Game and have a chance to win the digital treasures hidden using GPS coordinates, users will need GPS devices or mobile phones with similar capabilities.
Specifically, users can explore the map of Europe and first choose the collectible they want. Furthermore, one must be at least 50 meters around the set GPS point where the treasure is located before the NFT will appear in your wallet. With the NFT in your web3 wallet you can then join the Decathlon and Rockrider community.
It’s worth noting that the company is still exploring the role of collectible NFTs for the Rockrider ecosystem, but there are already benefits for the winners.
Those who have successfully found a collectible can join the Rockrider Community, which offers a range of benefits:
👀 Sneak previews of upcoming collections
🚲 Participation in test missions to shape future products
🧑🎨 Co-creation opportunities with the Rockrider team— Nomadic Labs (@LabosNomades) November 13, 2023
The partnership between Decathlon and Nomadic Labs has given the former the confidence to further combine its traditional business with web3 technology. Moreover, the Rockrider game is expected to attract outdoor enthusiasts and at the same time tech-savvy individuals. Furthermore, the Rockrider game encourages more people to visit Europe’s scenic and historic sites via the Rhine.
Market image
The Decathlon company was founded in 1976 and has grown into a respected sports powerhouse with approximately 2,080 physical stores in 56 countries, according to this report. As the company pushes to grow profits after the ravages of COVID-19, its leadership has identified blockchain technology as a critical part of attracting new customers and engaging its loyal customers.
Furthermore, Decathlon thrives in manufacturing, marketing and distributing its products under more than twenty brands, thereby building loyal customers over the years.
Meanwhile, Rockrider’s development on the Tezos blockchain is expected to provide a significant boost to XTZ holders amid the continued mainstream adoption of digital assets.
According to our latest market data, XTZ was trading around 82 cents on Friday, after gaining around 30 percent in the past four weeks. It is worth noting that XTZ is a medium-cap altcoin, with a market cap of around $750 million and an average 24-hour trading volume of around $36 million.