Digital fashion enthusiasts rejoice as The Fabricant announces a new VR world to showcase the best wearables. The web3 fashion house teamed up with the hyper-realistic metaverse Cornerstone for the project. Together, the duo hopes to revolutionize the user experience of the digital fashion industry – and this is just the beginning!
What does The Fabricant’s digital fashion VR look like?
Top digital fashion house The Fabricant returns to the web3 scene with a brand new launch via the Cornerstone metaverse. Basically, The Fabricant will use Cornerstone’s latest cloud rendering technology to create immersive hyper-realistic experiences for its users.
For starters, Cornerstone will host the “Wholeland, Primal Rave” fashion event. Visitors can view couture wearables from The Fabricant’s iconic Wholeland collection. So the fashion house used Cornerstone’s unique cloud system, based on the Unreal Engine, to offer a photorealistic virtual journey.
This unique event kicks off in September for 60 pre-confirmed participants from Cornerstone and The Fabricant’s web3 communities.
Cornerstone.land: What you need to know about the Metaverse
The Cornerstone team’s journey began more than 12 years ago. Starting out as a virtual studio, the company has successfully created over 650 hyper-realistic virtual worlds to date.
Now Cornerstone plans to take its user experience to the next level with a photorealistic metaverse. Therefore, partnering with The Fabricant was a natural step in both parties’ journey to expand their business.
“The rapidly emerging digital fashion industry is one of the main pillars of the metaverse, enabling users to build their digital identities,” said Cornerstone CEO Miikka Rosendahl. “The virtual fashion show with The Fabricant is designed to immerse the audience in the design with a new form of interactivity from Cornerstone.land metaverse.”
What is the Manufacturer?
The Fabricant is one of the leading web3 couture fashion houses. Founded before the NFT boom, in 2018, it is one of the most successful digital fashion brands to date.
Last year alone, The Fabricant collaborated with top physical and digital brands: Dolce & Gabanna, World of Women and Sevdaliza. In addition, by 2023, the brand hopes to improve its user experience in a virtual fashion-first environment.
“The Manufacturer’s collaboration with Cornerstone raises the bar for the industry and meets its needs and expectations with a virtual environment that takes the aesthetic out of the park.” said CEO of The Fabricant Kerry Murphy.