DeGods announced Season 3 of its collection on August 13, featuring an updated art “downgrade” and a new ad-based business model called Points Parlor.
Its parent company, [de]laboratories described this new initiative as one set to “redefine the NFT space” during drip[ing] it with a “burst of color, excitement and community involvement.”
Launching in 2021, DeGods is a deflationary 10K PFP collection of gods dressed in modern streetwear-meets-ancient-divine vibes, serving as one of the most popular NFT projects.
Behind the “art downgrade”
After receiving backlash over the recent ‘art upgrade’, [de]labs introduced what appears to be a first use of an “art downgrade.”
Inspired by 1960s pop art icons such as Roy Lichtenstein and classic American comic book illustrators, the Art Downgrade adopts a simplified, nostalgic aesthetic that breathes new life into the existing DeGods collection through non-diluting artwork that is “vibrant” and a be “simpler art style”. along with an overall IP expansion.
Unique to this mechanism is that DeGods holders can now “opt” for the Season 3 upgrade for $333 DUST, the original token, per NFT. According to a press release now being shared with nft, the fee structure will decrease over time to ensure broad accessibility.
“We are experimenting with new art and exciting rewards. Get ready for something cool,” said DeGods founder Rohun Vora, who is also known by the alias “Frank DeGods.”
But for the PFP Collection, Season 3 isn’t just another NFT initiative, it’s something bigger that’s all about [de]labs’ focus on continued, substantial growth, and an effort to move away from the speculative hype that has significantly compromised and prevented widespread adoption of this technology.
What is ‘Points Salon’?
Earlier this month, DeGods introduced Points Parlor, a new points system and gamified business model that speaks to how users are rewarded with NFT projects.
Points Parlor is a dynamic platform developed by Dust Labs to promote community engagement and increase the visibility of the DeGods brand.
For DeGods, Points Parlor is more than just a gamified rewards platform, but a new advertising product that connects brands and DeGods holders directly.
“[de]labs believe the real value of DeGods lies in the vibrant community, their involvement and the attention they attract. The introduction of Points Parlor and the unique Art Downgrade is a testament to this ethos. [de]labs is committed to cultivating a community that is inclusive, engaged and rewarded for their loyalty,” the press release said.
Players can use their Loyalty Points earned by holding a DeGods NFT to win rewards. According to the press release, the prize pool will include all $DUST fees collected from Season 3 “downgrades” and over $250,000 USD in brand-sponsored prizes.
When DeGods first teased these new projects between August 9 and 10, it announced that it would be migrating its sister project, y00ts, from Polygon to Ethereum.