On November 27, 2023, Animoca Brands unveiled its Season 2 sale of publisher non-fungible tokens (NFT).
Developed by TinyTap, the subsidiary of Animoca Brands and a leading edtech platform for educational games, and operated through Open Campus, a community-driven Web3 education protocol, the Season 2 sale involved 720 NFTs from publishers, netting 538,560 EDU tokens (equivalent to approximately $333,907 at time of sale), according to the latest information shared with Finbold.
This initiative generated immediate and ongoing revenue for the 168 teachers on the TinyTap platform who helped create the publisher NFTs.
TinyTap introduces Publisher NFTs as an innovative educational concept to increase the empowerment, recognition and motivation of content creators and publishers.
Using Publisher NFT
Using TinyTap’s code-free Web2 platform, teachers can easily create and share interactive educational content, earning a revenue share when students use their content.
Publisher NFTs include co-publishing rights for specific educational content on the TinyTap platform, with the content already generating revenue before it is linked to an NFT.
Yat Siu, co-founder and chairman of Animoca Brands, said:
“Open Campus and TinyTap’s sale of NFTs for Season 2 publishers marks a pivotal moment in the ascension of educational content into a new asset class. This success underlines the enormous potential of digital property rights to unlock new earning opportunities for teachers in the digital age.”
Yogev Shelly, the CEO of TinyTap, stated:
“This milestone is not just about providing better earning opportunities for teachers; it is about building a future where communities play a central role in shaping curricula and empowering teachers and content creators to pave a path to true educational autonomy.”
Proceeds for NFT sales
Additionally, publisher NFTs grant educational content creators digital ownership rights, providing new autonomy and earning opportunities. Each creator will receive 50% of the net proceeds from the initial NFT sale and an ongoing 10% share of the revenue generated by the co-published content. Additionally, creators will receive a 5% royalty on secondary sales of their NFTs, facilitated by Open Campus on behalf of Season 2 creators.
As co-publishers of the linked content, NFT holders receive up to 80% of the revenue share in promoting and marketing the associated content. This collaborative approach allows creators to focus on creating content while TinyTap and NFT holders distribute and promote the content with incentives.
Additionally, Publisher NFT holders can independently market and sell their assets to customers outside of the TinyTap platform.