NFT
Mental health digital collective Peace Inside Live is releasing a wellness-inspired non-fungible token (NFT) collection to raise money for mental health in the Web3 space.
The firm is working with 11 partners, including alternative wellness advocate Deepak Chopra’s metaverse organization Seva.Love, TIME magazine’s Web3 arm TIMEPieces, crypto domain provider Unstoppable Domains, digital artist Adam Bomb Squad, and NFT platform House of First, to expand the JOMO effect. bring NFT collection in honor of May mental health awareness month.
With more than 40 creators contributing digital artwork to the collection, the tokens are available as an open edition on Polygon through marketplace Magic Eden for 24 MATIC, or about $21, for the next 24 hours. The “Joy List,” or acceptance list, opened for three hours ahead of the public coin at 20 MATIC, or about $18.
Achieving a JOMO Impact NFT donates primary sales proceeds to five mental health charities, including the American Foundation of Suicide Prevention. Collectors can also join Chopra’s Soul of Leadership course, access Peace Inside Live’s meditations and mindfulness materials, claim a 30% discount for an Unstoppable Domain, and more.
JOMO, or the “joy of missing out,” is a term that came about to counter FOMO, or the “fear of missing out.” It’s been a prominent conversation in the Web3 space as collectors are all too eager to “mimic” in collections, attend events, and be ubiquitous in the NFT space hoping they don’t miss out on the opportunity to make a profit .
Shira Lazar, an Emmy-nominated host and co-founder of Peace Inside Live, told CoinDesk that FOMO can exacerbate stress and anxiety for creators, preventing them from putting aside important self-care and wellness practices that community members should prioritize . She hopes the collection will spark a discussion about the meaning of mental health in Web3, and provide collectors with an opportunity to make an impact for the wider community and for themselves.
“I believe if we really want to make or make this industry different, because we know it is disruptive, how can we integrate [mental health] in the foundation of what we are building?” said Lazar. “With everything we do, we’re not only promoting this idea, but we’re letting you practice it.”
Chopra, who has been an advocate for mindfulness throughout his career, said in a press release that he sees Web3 as a space where efforts to promote mental health are necessary as the industry continues to grow.
“I believe that each of us is a unique element in the intricate web of life and we are here to contribute,” Chopra said. “Partnering with the JOMO Effect is part of our continued focus on nurturing community and well-being in the Web3 space and working towards a more sustainable, peaceful, healthy and joyful world.”