TL; DR
Full story
Google gives its approval to Web3 by adding ENS to their search engine.
This is what that means:
ENS stands for ‘Ethereum Name Service’, a protocol that allows you to create a custom wallet address on Ethereum.
In other words: buy a custom domain name on Ethereum (for example web3dailyisverycool.eth).
From May 2023, Google will add ENS to its search engine on the downlow (think: no press, PR or media about the integration).
That doesn’t seem like a big problem, but it is.
Now when you search for an Ethereum domain name address on Google, the wallet balance will be shown there in the search result.
…ok, nothing groundbreaking at first glance.
But most importantly, Google makes the balance information associated with an Ethereum domain searchable.
…Google – which is still “the gateway to the internet” for most people – is essentially encouraging people to get creative and attach more dynamic forms of data to their Ethereum addresses.
Again, big whoops, who cares?
But do you remember what early web domains were used for? You purchase a .com address, simply to display your name and email address in plain text.
At first glance: a total snoozefest! But fast forward to today and look what kind of information/experiences can be associated with a domain!
You can watch movies and TV shows… buy clothes, buy groceries, houses, plane tickets… listen to books, podcasts, etc.
A lot can be built around a domain – and now both developers and users are encouraged to start building on Web3 domains.
Very cool!