Ubisoft gets its advertising from Twitter, also known as Axios reported Monday.
The Assassin’s Creed publisher’s commercial break comes after tech companies like Apple, IBM and Oracle, as well as Hollywood studios like Disney, Paramount, Lionsgate, Comcast, NBCU and Warner Bros. Discovery stopped showing ads on the social media platform over concerns that anti-Semitic content is circulating unchecked on the site.
While Ubisoft’s exact reason for suspending its Twitter ads has not yet been confirmed, the parade of billion-dollar companies pulling ads from the platform could certainly have influenced the game studio’s decision.
Declutter reached out to Ubisoft for comment but did not immediately receive a response.
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Last week, Twitter owner Elon Musk made it clear that he agreed with a after which is widely regarded as anti-Semitic. Musk then further criticized the Anti-Defamation League, a nonprofit organization dedicated to combating anti-Semitism.
The American media watchdog organization Media Matters an article published last week, it was highlighted that Twitter ads for companies like Apple, Bravo, IBM, Oracle and Xfinity were placed next to pro-Nazi content. Twitter ads for companies like Amazon and NBC Universal also appear next to white nationalist hashtags, the nonprofit media outlet said. reported.
This raised alarm among many technology and entertainment companies, some of whom have since halted advertising on the social media platform.
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“IBM has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation,” IBM said. Financial times last week.
Forbes wrote Sunday that advertising executives have since urged Twitter CEO Linda Yaccarino, who previously worked at NBC, to resign in light of the ongoing controversy (Yaccarino has publicly condemned anti-Semitism and discrimination). Musk has also denied claims that he is anti-Semitic.
In response to an accusation that Musk’s constant tirade of tweets won’tbring the ad spend,” said the CEO of Twitter and Tesla wrote that all “fake interest groups” are trying to “suppress freedom of speech” and “must remember that karma is real.”