SYKY, a luxury fashion platform, will visually make a new vision a reality through its launch on Apple Vision Pro. The app is now live and debuting on avant-garde Japanese label, Anrealage, offering consumers a new way to navigate legendary designers and fashion houses.
By combining digital and physical worlds, the SYKY app creates an immersive spatial environment where you can feel firsthand and in a most inspiring way the art of luxury craft and design.
Anrealage’s innovative showcase
Within the SYKY universe, glowing arches act as portals to custom design spaces. The debut showcase features Anrealage and its founder, Kunihiko Morinaga, which presents an exclusive showpiece: The Pyramid Dress. This structural, color-changing garment is inspired by a custom Anrealage dress worn by Beyoncé during her Renaissance tour and designs from the label’s HOME collection.
Creating the dress for SYKY Pyramid was a completely new process for Morinaga, usually designing in 3D and later manipulating his work into a physical item.
Free from the real world constraints within the process, he was able to fluidly play with different textures, fabrics and shapes as he worked to bring The Pyramid Dress to life. In other words, this piece explores his concept of the garments as a concept for inhabited spaces or undulating structures to be inhabited.
Commenting on the experience, Moringa said: “Fashion shows, which once required extensive travel and the experience of buying clothes in stores, are now accessible by simply turning on a device in your own room. All the limitations of reality are removed, allowing one to freely experience the extraordinaryness of fashion from their own room or from their everyday life.”
The future of fashion: a mix of digital and physical
The app hopes to enable discovery through Apple Vision Pro’s powerful hand and eye tracking capabilities, revealing stories at every touchpoint.
Visitors can view The Pyramid Dress up close, move around it and interact with various points to learn more about its design, fabrics and the creative processes involved. Moreover, they can go behind the scenes with Morinaga to hear about his profession, the collaboration and his vision on the future of fashion.
Alice Delahunt, CEO and founder of SYKY, expressed her excitement about the potential of this new platform. “We believe the fashion industry is entering a period of remarkable change as reality merges and digital fashion experiences merge with the physical world,” she said.
For the first time, SYKY delves into spatial computing in collaboration with Apple Vision Pro. From there, this first-ever curated showcase serves as a springboard to produce more curated works in collaboration with the world’s leading fashion houses. Here visitors enter a virtual reality studio, design space or new retail environment where they can discover custom-designed clothing.
In summary, the launch of SYKY on Apple Vision Pro sets the tone and ushers in the new era of fashion: at some point in the experience, digital and physical worlds collide to define how consumers interact with high fashion.
Editor’s Note: Written with the help of AI – Edited and fact-checked by Jason Newey.
