The blue-chip NFT collection, Pudgy Penguins, will be showcased at the Richmond Night Market in Canada, kicking off the launch of TheFunPass.
Richmond Night Market is North America’s largest and attracts more than a million visitors each season who come for its more than 500 vendors, more than 100 food stalls and a dedicated entertainment area, according to the Pudgy Penguins team.
Pudgy Penguins will be showcased through their own game, which will offer players the opportunity to win a number of Pudgy Penguins trademark items, as well as a way to interact with the Pudgy Penguins IP in real-life.
Image provided by PudgyPenguins.com
This occasion further marks the beginning of TheFunPass initiative: “a new digital rewards program coming to the night market.”
What are Pudgy Penguins?
Pudgy Penguins is a collection of 8,888 non-fungible tokens (NFTs) featuring cute, chubby cartoon penguins that embody “love, empathy and compassion.” The penguins have rare features such as different shirts, hats, glasses and backgrounds. Pudgy Penguin holders, who call themselves “The Huddle” and “Pengus,” will receive exclusive access to experiences, events, intellectual property (IP) licensing opportunities and other benefits.
Pudgy Penguins has amassed a cumulative trading volume of over 180,000 ETH on OpenSea at the time of writing and has a floor price of 4.12 ETH.
What is TheFunPass?
Image provided by PudgyPenguins.com
Founded by Wil Lee and Cass Chan of the Little Ones, TheFunPass™ is a brand new interaction model between the physical and digital worlds that empowers users and business operators.
TheFunPass users can participate in an immersive, engaging experience through customizable missions, earning phygital rewards and unlocking exclusive benefits, digital collectibles and unforgettable experiences
TheFunPass also allows event organizers to create custom campaigns that encourage attendee participation and increase engagement before, during and after the event.