Proof Collective — an exclusive NFT member community responsible for projects like Moonbirds, Oddities, Grails, and Emotes — has revealed its intent to launch a real-world, multi-purpose gallery and event venue in the Los Angeles Art District. The venue is intended to be a “hub where the Proof community, including Web3, traditional arts and entertainment spheres can come together”, also providing artists with the opportunity to create and exhibit their creations.
“What I hope to build is Proof’s great relationship of supporting artists, a great community to come by and be part of that, to be patrons,” Justin Mezzell, co-founder of Proof, told me. now to nft.
The 4,000-square-foot space will officially open its doors in late July, in line with the team’s upcoming Mythics NFT release. This space will remain operational until the end of 2023, essentially making it a six-month pop-up. The official address will be announced later.
Coming this summer: Foundry by PROOF, an IRL space in Downtown LA’s Arts District.
A hub for our community to connect with each other and for artists to showcase their work. pic.twitter.com/sTUfGicam1
— PROOF (🥃,🦉) (@proof_xyz) June 15, 2023
In a press release now being shared with nft, a representative for Proof said the team is focused on establishing a base in Los Angeles for real-world experiences throughout the year. This commitment also extends to hosting events outside of LA.
This announcement comes after Proof received backlash for canceling the inaugural Proof Conference, a three-day conference in Los Angeles featuring leaders in the Web3 movement, in February 2023. The team refunded tickets and hotels but never rescheduled the event.
While detailed program details will be gradually revealed over the next six months, the focus will be on promoting artists and community involvement. Planned activities include celebrations for upcoming Proof launches such as Mythics and Grails, artist residencies, community gatherings, interactive experiences and more.