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Home»Web 3»Peter J. Burns III writes for Forbes Magazine about six signs your company is ready for launch
Web 3

Peter J. Burns III writes for Forbes Magazine about six signs your company is ready for launch

2026-03-16No Comments4 Mins Read
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Peter J. Burns, III

Peter J. Burns, III

Peter J. Burns, III, the CEO of Burns Funding, recently wrote a column for the prestigious business magazine Forbes on the “Six Signs Your Company is Ready for Launch.”

With decades of experience as a serial entrepreneur, Burns, a member of the Forbes Business Council, has witnessed firsthand the signs that a company has enormous potential and needs growth capital.

Of course, that’s where Burns Funding comes in with its ability to help entrepreneurs creatively obtain financing for their businesses.

In the article, which appears here (https://www.forbes.com/councils/forbesbusinesscouncil/2026/03/13/six-signs-your-business-is-poised-for-liftoff/), Burns writes about the following six symptoms:

1. Customers find you without you chasing them
2. You turn down work (or put it off)
3. Income becomes predictable
4. Two products or services clearly work
5. Your biggest limitation is internal and not market-based
6. Your customers ask for more

When these signs are present, Burns Funding (http://www.burnsfunding.com) will work with the entrepreneur to creatively obtain a loan for the business using an innovative approach involving shelf companies, or bridge financing, which can also be used as an accelerator for a business or to free up time to improve one’s credit for more traditional financing.

The approach involving shelf companies has proven to be very effective. As background, Wikipedia defines “shelf corporate” as an entity that “was created and left without any activity. (It was) metaphorically put on the ‘shelf’ to ‘oblate’. The company can then be sold to an individual or group of individuals who want to start a business without going through all the procedures of setting up a new business.”

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With the help of Burns Funding and its partners, the shelf companies can also be used to secure more than $2 million in alternative financing.

And Burns Funding’s creativity doesn’t stop there.

The company can then use the Burns Funding Method, an innovative approach in which Burns Funding customers repay a percentage of the loan proceeds to Burns Funding, which in turn commits to repaying the loan. Burns Funding achieves this by deploying its capital in various passive investment programs, such as e-commerce stores, exotic car rental dealerships, and short-term home rentals.

The BFM can also be used when the borrower obtains capital through bridge financing. The method was written about this last year: https://www.nationalbusinesspost.com/burns-funding-is-helping-startups-secure-capital-at-zero-interest/

Burns Financing
714 Girard Ave Suite 1416
La Jolla, CA 92037

About Peter J. Burns III

Based in La Jolla, California, Peter J. Burns III grew up in an established New England family in New Canaan, Connecticut. He trained briefly at the United States Military Academy Preparatory School at West Point, the University of Virginia (UVA) and finally at the Owners and Presidents Management Program of the Harvard Business School. While his two younger brothers had very successful traditional business careers, Burns chose the life of a startup entrepreneur.
Burns started hundreds of companies in the decades that followed. In the early 2000s, he moved to Arizona and became a pro bono adjunct faculty member at Arizona State University’s highly respected Barrett Honors College. In 2006, Burns brought his teaching practice across town to Grand Canyon University and its entrepreneurial founder Brent Richardson, where the two men would launch the nation’s first College of Entrepreneurship at GCU.
In recognition of his work, the Arizona chapter of the Future Business Leaders of America named Burns its Businessperson of the Year in 2007.
Shortly afterwards, Burns founded Club Entrepreneur to unite entrepreneurs in an ‘open-source entrepreneurship’ platform. The Phoenix chapter attracted 10,000 members.
In 2016, Burns moved to the West Coast and started Burns Funding to help entrepreneurs secure hard-to-come-by financing for their businesses.
Overall, Burns says all companies have a “common thread.”
“Every business I start represents my desire to help existing and future entrepreneurs reach their full potential,” said Burns. “Too often they give up because of a lack of capital. I intend to solve that problem and will not rest until every entrepreneur who needs money can secure it.”

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