Osstem implant deepens its bond with Indian consumers during its 20th anniversary and expands its presence in the oral care market

• Leveraging 30 years of expertise to launch a premium range of oral care products and increase digital engagement
• Accelerated B2C expansion with Korea’s best-selling functional toothpastes (over 25 million units sold)

MUMBAI and NEW DELHI, April 30, 2026 /PRNewswire/ — Osstem Implant, a global leader in dental implants, is significantly expanding its consumer touchpoints to its 20th anniversary in India. The company goes beyond its core B2B dentistry activities and is strategically active strengthening brand presence through the launch of premium oral care products and enhanced digital communications, bringing the brand closer to everyday Indian households.

• Focused on daily well-being with high-quality oral care solutions

Osstem Implant India officially launched its range of functional toothpastes, specialized in teeth whitening and tooth sensitivity relief, in November 2025, alongside its ‘Double Wide’ toothbrush range. Developed based on clinical results from leading dental universities in Korea, The functional toothpastes from Osstem are proven bestsellers more than 25 million copies sold in Korea alone.

Since their debut in India, these products have received an enthusiastic response, leading to rapid expansion of sales channels. This shift allows everyday consumers to experience Osstem’s professional dental expertise in their daily lives.

• Improving oral health awareness through digital content

In addition to product sales, Osstem is positioning itself as a ‘digital dental guide’ for the Indian audience. The company shares professional educational content more than twice a month via its official social media channels (Instagram and Facebook).

These updates cover essential topics such as post-implant care, orthodontic maintenance, and teeth whitening tips. This content, which is expertly supported and easily accessible, drives high levels of engagement and improves oral health awareness across the country, allowing Osstem to connect more closely with everyday Indian households.

• 20 Years of Partnership: Localized ‘Empathy Management’

To commemorate twenty years in India, Osstem released a special anniversary video last month to express gratitude to its partners and customers. The company plans to continue this momentum with various participatory events and promotions that reflect on the shared growth trajectory in India.

In particular, Osstem’s festive campaigns for major Indian festivals, such as International Women’s Day, Gudi PadwaAnd Ram Navami—emphasizing the philosophy of “hyperlocal management.” By respecting local culture and values, Osstem builds a deep emotional bond with Indian consumers that goes beyond traditional brand marketing.

“Over the past 20 years, Osstem has been a proud partner in modernizing the Indian dental industry. We are now evolving into a lifestyle brand that takes responsibility for the everyday oral health of the Indian people,” said a representative of Osstem Implant India. “We remain committed to delivering innovative products and communicating through diverse digital channels to become a truly friendly and trusted brand in every Indian household.”

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