Nestlé, the renowned Swiss multinational food and beverage conglomerate, is capitalizing on the nostalgia of Surpresa Chocolate, a beloved treat from the 1980s and 1990s in Brazil. These treats were much more than just chocolate and were adored for a unique reason. They were packed with animal cards featuring diverse wildlife, from the Amazon Rainforest to the Atlantic Forest. Now Nestlé is capitalizing on the popularity of these cards by converting them into non-fungible tokens (NFTs).
Quick withdrawals:
- Nestlé’s Surpresa Chocolate animal cards are being revived as NFTs, featuring endangered species from Brazil’s Atlantic Forest.
- Limited edition NFTs are available on Nestlé’s website, with a pricing strategy aimed at attracting diverse buyers and supporting the environment.
- The initiative highlights ESG in crypto, with profits supporting SOS Atlantic Forest and measures taken to offset carbon emissions.
Nestlé has re-released the Surpresa card collection with versions in NFTs.
Nestlé embraces NFTs with an environmentally conscious approach
In an exciting combination of art, technology and activism, Nestlé has not just digitized these classic maps. They have also collaborated with five talented Brazilian artists to create one-of-a-kind pieces, illustrating endangered species from the Atlantic Forest, one of Brazil’s most endangered ecosystems.
Makers have minted these unique pieces as NFTs and made them available for purchase through Nestlé’s exclusive website. In an exciting move, they have minted each piece of art as ten originals and forty replicas, priced between R$500 and R$25. Denis Chamas, responsible for innovation and business models at Nestlé Brazil, explains that they designed the pricing structure to appeal to all interested individuals to venture into the NFT space while supporting an important cause.
The impact on the environment: making ESG a priority
Nestlé is using this initiative to shine a spotlight on Environmental and Social Governance (ESG) in the crypto world. In this spirit, all proceeds from the NFT sale will go to SOS Atlantic Forest, an environmental organization. In addition, Nestlé has also taken measures to mitigate the carbon emissions associated with the creation of these NFTs.
Afra Balazina, Director of Mobilization at the SOS Atlantic Forest Foundation, is hopeful about the positive changes NFTs are bringing to the art world. Initially, they think this campaign will help protect the habitats of countless species. In addition, it could potentially contribute to their recovery.
In conclusion, Nestlé takes a bold step to combine the power of blockchain technology, nostalgia, NFTs and conservation. Their initiative exemplifies the growing trend of corporate social responsibility in the digital sphere and provides a model for others to follow.