Mercedes-Benz is ready to enter the arena for the third time with a new NFT collection: Mercedes-Benz NXT Icons.
This is the launch of ‘The Luxury Era’, the first of seven chapters, which will be available from September 5, 2023, and is intended as a journey that explores the design heritage of the celebrated brand.
Mercedes-Benz: The third NFT collection aims to explore the brand’s design heritage
Mercedes Benz NXTthe new home for Mercedes-Benz digital objects, has announced the launch of its third NFT collection, Mercedes-Benz NXT Iconswhich will be divided into seven chapters, each of which is called an “Age.”
From September 5, 2023, Collection ‘The Luxury Era’ will be available for coin directly on the Mercedes-Benz website, after which all NFTs can be sold on secondary marketplaces.
The first era of the Mercedes-Benz NXT Icons collection, ‘The Era of Luxury’, will be available through a discounted Dutch auction on September 5: 2,694 collectibles featuring 6 vehicle designs, 19 vehicle colours, 9 map effects, 10 map fronts (colors), and 18 card back designs. A taste: pic.twitter.com/6hOs4cFcos
— Mercedes-Benz NXT (@MercedesBenzNXT) August 24, 2023
Basically, the entire collection of the seven ‘eras’, Mercedes-Benz NXT Icons, is meant to represent a journey of discovery through the design heritage of the famous brand.
How? By making digital reinterpretations of Mercedes-Benz’s most iconic modelscreated by the Mercedes-Benz design team led by Chief Design Officer, Gordon Wagener.
Specifically, as with ‘The Luxury Era’, each ‘era’ of Mercedes-Benz NXT Icons will consist of approximately 2,700 collectibles, for a total of 18,860 pieces. In addition, each new chapter will be released over time, every few months.
Mercedes-Benz and the NFT collection “The Luxury Era”
The first of the seven eras, ‘The Luxury Era’, is an NFT collection based on the following models: Mercedes-AMG SL 63, Mercedes-Maybach GLS 600, Mercedes-Benz EQS 580, Mercedes-AMG C 63 SE PERFORMANCE, Mercedes-Benz G 500 and Mercedes-Maybach S 680.
Overall, the choice to start with “the era of luxury” was described by Mercedes-Benz as an inspiration to stay true to tradition while constantly evolving. This also means going beyond the physical and exploring the digital.
In this regard, Design Officer Gordon Wagener said:
“Digital luxury is crucial when it comes to staging the desirability of tomorrow. With our Mercedes-Benz NXT Icons collection, we have succeeded in further developing digital collectibles as an inspiring and innovative aspect of iconic luxury, reinterpreting both current and historic vehicles. Our goal is to continue to convey the extraordinary experience of our Mercedes-Benz products and even surpass the previous X Factor.”
From the theme of movement and speed of spokes to brand design
While Mercedes-Benz NXT Icons is based on the exploration of the brand’s design heritage, Mercedes-Benz’s first NFT collection, ‘Machine’, explored the theme of spoke movement and speed.
And sure enough, it was June 2023, when the motorcycle giant had revealed all the details of its first Non-Fungible Token collection.
“Machine” was made together with a Dutch artist Harm Van den Dorpel and art collector Fingerprints DAO.
It was a Ethereum-based 1,000 NFT collection that played around the themes of speed and perception, as the artwork mimics a moving wheel.
The second NFT collection, ‘Mercedes-Benz NXT Eternities’, on the other hand, it was launched in August 2023 and is about 1,886 pieces which will be allocated exclusively to a small number of top Mercedes-Benz customers.
These three NFT collections mark one long-term commitment of the car brand and the blockchain. To facilitate this goal, Mercedes has also entered into an exclusive partnership with creative agency network Omnicom.