BASEL, CH / ACCESS Newsline / November 27, 2025 / Magnoliaa leading global Digital Experience Platform (DXP) provider, is pleased to announce this renowned software entrepreneur and industry veteran Luc Haldimann has joined the Board of Directors and has taken over the role of Chairman.
Luc’s appointment is an important strategic move Magnolia is stepping up efforts to integrate artificial intelligence (AI) into its platform to deliver highly personalized and efficient digital experiences to customers worldwide.
Luc Haldimann is a fundamental figure in the field of enterprise software. He is a widely recognized strategic leader who successfully combines deep technical knowledge with keen business acumen – a rare mix that is essential for leadership Magnolia by the current wave of AI-driven innovation.
Notably, Luc was co-founder and former CTO/Chairman of Obtree Technologies, a pioneering Swiss CMS company that built solutions for major websites and was acquired by IXOS Software in 2003. He is also the founder of Unblu, a Swiss provider of secure and compliant conversation solutions for the global financial services industry. After leading Unblu for almost twenty years as CEO, he will continue his executive career as Chief Strategy Officer (CSO) of Unblu. His firsthand expertise in the CMS business and enterprise software sales gives him a critical edge in shaping Magnolia’s future.
“We are incredibly pleased to welcome Luc Haldimann to our board of directors as chairman,” says Alain Kugelmann, co-CEO of Magnolia. “Luc embodies that hallmark of Swiss quality and reliability – known for integrity, precision and a pragmatic, long-term approach to scaling successful technology companies. His leadership will be critical as we implement AI to improve content creation, customer personalization and operational efficiency on our platform globally.”
“I have been following Magnolia’s evolution in the DXP space for many years and have been deeply impressed by its API-first foundation and its global reach,” said Luc Haldimann. “The digital experience market is at a critical inflection point with AI, and Magnolia‘s technology is perfectly positioned to lead this transformation. I look forward to working with the board and management team to execute a strategy that continues to deliver precision, quality and breakthrough innovation to our customers around the world.”
Magnolia sees Luc’s vision as a powerful reinforcement of its commitment to delivering top innovation and expanding market leadership globally.
About Magnolia
Magnolia is the curable experience platform that unites best-in-class technologies in a powerful, central workspace. It enables business teams to manage every brand, product, channel and experience from a single, intuitive interface. Leading global companies in finance, manufacturing, healthcare and more choose Magnolia as their modern, composable DXP.
SOURCE: Magnolia International Ltd.
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