Nexon’s blockchain division has launched a new token to boost user engagement and ecosystem growth in its web3 game.
South Korean video game developer Nexon’s blockchain subsidiary NEXPACE has announced the launch of its own cryptocurrency to increase user participation and fuel ecosystem growth within its web3 game called MapleStory Universe.
In a Medium announcement on August 27, NEXPACE said the so-called NXPC token is designed to allow players and community members to directly contribute to the creation of in-game content, a role traditionally reserved for game developers.
MapleStory Universe, a Web3 spin-off of Nexon’s 2003 2D online game MapleStory, is built on the Avalanche blockchain and features non-fungible tokens at its core. The NXPC token is expected to allow contributors to interact with in-game items, promoting a “natural flow of community-driven growth,” the company said. While specific details have not been revealed, it is expected that the token will also be based on the Avalanche blockchain, in line with the game itself.
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NEXPACE says the token allows contributors to interact with in-game items within the game, promoting a “natural flow of community-driven growth.” Although the company did not specify this, it is believed that the token would be based on the Avalanche blockchain, just like the game itself.
This is not Nexon’s first foray into the world of cryptocurrency, although it reflects the company’s dedicated efforts focusing on the blockchain sector. The company previously purchased more than 1,700 (BTC) for approximately $100 million. At the time, Nexon CEO Owen Mahoney said the purchase “reflects a disciplined strategy for protecting shareholder value and preserving the purchasing power of our cash assets.”
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