More than 50 non-crypto companies, including global banks and luxury brands, are buildings on blockchain-based products on Ethereum and are low two networks, aimed at NFTs, tokenized assets and scalable infrastructure, according to a Galaxy Digital Report.
Traditional finance and retail giants bet on the L2 networks of Ethereum
More than 50 traditional companies, including financial institutions such as Deutsche Bank and PayPal and brands such as Louis Vuitton and Adidas, develop crypto -specific applications on Ethereum and the Layer Two (L2) networks, according to a report from Galaxy Digital Vice President of Research Christine Kim. These efforts are aimed at non-speculative user scenarios such as Real-World Asset (RWA) tokenization, NFTs and Web3 gaming, bypassing general crypto infrastructure such as exchanges.
Galaxy Digital’s Research Charts 55 Traditional companies actively make blockchain-driven frameworks and decentralized tools on Ethereum and its L2 ecosystems, which points a pivot point of web3 integration over speculative trends.
Ethereum leads in RWA -Tokenization and organizes almost 10 times the value of assets compared to rival blockchain -stellar, by Galaxy Research. Of the 20 financial institutions build crypto infrastructure, 13 issue of Rwas-inclusive BlackRock’s Ethereum-based fund, Buidl. Stablecoins also thrive on Ethereum, with PayPal’s Pyusd and Robinhood’s USDG that caused a 70% dump of delivery in 2024. Ethereum recommends more than 50% of the $ 400 billion Stablecoin market.
Scalable infrastructure investments underline the acceptance of companies. Deutsche Bank is developing an Ethereum L2 with ZKSync for conforming solutions for finance, while Sony’s Soneium Rollup focuses on gaming and entertainment. These projects emphasize the role of Ethereum as a basis for adaptable, enterprise-grade block chains despite debates on centralized control, as seen in Sony’s supervision of Soneium activity.
Gaming manages NFT innovation, whereby companies such as Atari and Lamborghini launch on L2-based platforms. Atari has deployed classic games on the basic network of Coinbase and offers NFT rewards, while Lamborghini’s Fastforworld cross-game makes digital car ownership possible. The Lotte Group group of Zuid -Korea works together with Arbitrum for its “dressed” Metaverse, which quotes the 250ms block speeds of the L2 as crucial for seamless gaming.
The L2-Central Route map of Ethereum balances scalability and security and attracts settings that are looking for efficient Onchain solutions. Regulatory rugwind, including SEC focus on tokenization, and partnerships such as Stripe’s $ 1 billion acquisition of Stablecoin platform Bridge, signal -growing mainstream adoption.
The Galaxy report concludes that Ethereum remains the preferred chain for financially oriented crypto services, with RWAS and Stablecoins ready for expansion in 2025. “As the general blockchain with the highest level of decentralization, the widest range for crypto-native users and the longest Trackrecord for network-uptime, Ethereum is the gateway that uses many institutions to incubate and launch and launch products and products-targeted crypto services and products, ”Kim noted.