EMURGO, a pivotal entity in the Cardano blockchain ecosystem, has announced a strategic investment in NMKR, a provider of NFT and tokenization services. The investment will support NMKR as it scales its operations, including building the new tokenization launchpad that is best for enterprises to issue compliant security tokens, upgrading its tokenization tools and features, expanding its global team and other objectives.
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NMKR’s platform facilitates the digital tokenization of real-world assets, a crucial step in the growing market for tokenized assets, which is expected to reach $10 trillion by 2030. By investing in NMKR, EMURGO aims to support efforts to democratize access to tokenized real-world assets. global assets and drive adoption of the Cardano blockchain.
As part of their partnership, EMURGO and NMKR have launched a global marketing campaign called ‘proof-of-onboarding’. This campaign uses the NMKR platform and the Cardano blockchain to issue exclusive tokenized bundles for participation in blockchain events around the world. These bundles include quick wallet creation for participants, simplifying the onboarding process to the Web3 ecosystem.
“By leveraging the capabilities of the NMKR platform, this campaign aims to accelerate Cardano adoption.”
Nate Acton, VP Global Marketing at EMURGO
“Because this campaign is also tailored for Web3 beginners, we are streamlining the fragmented onboarding process, paving the way for Web3 accessibility and one-click wallet creation,” said Nate Acton, VP of Global Marketing at EMURGO.
“EMURGO is pleased to deepen our partnership with NMKR through this investment. This reflects our strong belief in NMKR’s core vision to bring Web3 to the masses by making it easy for businesses and individuals to create NFTs of different asset types,” said Ken Kodama, CEO of EMURGO. “Together we look forward to supporting them in shaping the future of asset tokenization using the Cardano blockchain.”
“NMKR’s partnership with EMURGO, highlighted by their strategic investments, is a strong endorsement of our mission to revolutionize RWA tokenization.”
Patrick Tobler, CEO of NMKR
“This investment is critical and fuels our journey to make asset tokenization accessible to everyone. It propels us forward, expanding our tools, our team and our reach, and underlines a shared vision for a future where digital assets are seamlessly integrated into the global economy,” said Patrick Tobler, CEO of NMKR.
Asset tokenization, facilitated by blockchain technology, allows real-world assets such as real estate and commodities to be represented as digital tokens. NMKR’s platform has already made significant progress in this area, creating millions of NFTs and processing millions of dollars in transaction volume.
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About EMURGO
EMURGO is a blockchain technology company and a founding member of the Cardano blockchain. Founded in 2015, EMURGO’s mission is to drive adoption of Cardano’s Web3 ecosystem through partnerships, investments, education and infrastructure development.
About NMKR
NMKR is a leading NFT and tokenization service provider on the Cardano blockchain. Their platform aims to simplify the process of creating and trading NFTs and tokenized assets, making Web3 accessible to a wider audience.