In a convergence of sports, fashion and crypto, major crypto company Crypto.com has teamed up with Paris Saint-Germain FC and Blvck Paris for an exclusive collaboration, giving fans early access to a highly anticipated fashion collection via non-fungible tokens (NFTs). ).
Paris Saint-Germain, a leading football club, and Blvck Paris, an avant-garde fashion brand, have jointly unveiled a unique collaboration that not only showcases physical apparel, but also a digital fashion drop-through exclusively on the Crypto.com marketplace is hosted.
⚫ 𝐁𝐋𝐕𝐂𝐊 𝐱 𝐏𝐒𝐆 🔴🔵 is officially LIVE! https://t.co/1zo3U8ERDl pic.twitter.com/5xUoxFiezN
— Blvck Paris (@BlvckParis) November 15, 2023
The NFTs are already for sale on the Crypto.com platform, with 1,000 NFTs, priced at $50 each, set to be released.
At the time of writing on Thursday, 680 packs were still in stock.
Source: Crypto.com
Notably, 10% of these NFTs are special collectibles that give holders the privilege of redeeming a box of physical items from the joint fashion collection.
All NFTs are minted on the Cronos chain, a blockchain backed by Crypto.com.
The physical fashion items are scheduled to arrive next week.
What is Paris Saint-Germain’s crypto strategy?
The partnership builds on Paris Saint-Germain’s strategic moves in the crypto space, including the launch of a crypto phantom token in partnership with Socios.com.
The club has previously dabbled in NFTs, distributing artificial intelligence (AI)-generated posters via Crypto.com, despite regulators in countries such as Britain warning football clubs against the use of fan tokens and NFTs.
One of the club’s stars, Kylian Mbappé, is further expanding the club’s reach into the NFT space as a brand ambassador for Sorare, an NFT fantasy football game.