Key Takeaways
- Coinbase purchased Cobie’s UpOnly NFT for $25 million USDC, securing the rights to command an eight-episode UpOnlyTV season.
- According to the metadata, Burning the NFT could launch a new season within three months.
Coinbase has purchased crypto influencer Cobie’s UpOnly NFT for $25 million in USDC, according to blockchain data.
The NFT serves as a “ticket” that allows the holder to claim an eight-episode season of UpOnlyTV, the once-popular crypto talk show co-hosted by Cobie and Ledger Status.
The NFT’s on-chain description states that burning it would trigger a new UpOnlyTV season within three months. It also specifies that the purchase does not carry any sponsorship rights and allows the hosts to ignore or mock the buyer during the show.
The Coinbase acquisition has sparked speculation in cryptocurrency circles that the exchange may be planning a revival or rebranding of UpOnlyTV, although neither Coinbase nor Cobie have publicly commented on the move or the NFT’s intended use.
UpOnlyTV rose to prominence during the last bull market for its unscripted interviews with leading figures in crypto.