Coca-Cola Serbia has teamed up with Solana NFT platform SolSea to present a unique NFT experience at the Exit Festival in Novi Sad, Serbia through July 9. At the heart of this collaboration is the Magic Mirror activation of the NFT infrastructure protocol All.Art. This digital installation, which will be placed in the Coca-Cola Serbia zone at the festival, promises to transform the way visitors interact with brands and merchandise.
The Magic Mirror and more
While a contestant stands in front of the Magic Mirror, they are virtually dressed in a random selection of merchandise in real-time 3D. Capturing this moment is as easy as scanning a QR code, creating an instantly shareable memento of the festival.
However, this amalgamation of technology and involvement goes beyond the Magic Mirror. Using the capabilities of Solana’s SolSea and the All.Art, the trio have assembled an exclusive collection of Coca-Cola merchandise that adds to the festival’s allure. This includes 3D models of short-sleeved and sleeveless shirts and, most notably, a batch of 100 exclusive hoodies paired with corresponding NFTs.
This isn’t Coca-Cola’s first foray into NFTs. The beverage giant has used Pride Month NFTs to raise charitable funds and launch a collection of NFTs for the 2022 FIFA World Cup in Qatar. Likewise, they partnered with NFT platform OpenSea to raise funds in support of Special Olympics International.
Coca-Cola Serbia aims to both capitalize on and expand on the larger brand’s NFT offerings. By doing so, they can pave the way for other regional branches of large companies to deliver innovative experiences to customers who may not otherwise be able to access similar benefits.