Casio revealed its “Virtual G SHOCKproject on September 4, which will serve as an interactive user community centered around the iconic line of shock-resistant watches.
G-SHOCK, which first debuted in 1983 with its shock-resistant technology, has since become a global phenomenon. The Casio brand is synonymous with rugged, long-lasting watches and has further enhanced its reputation through collaborations with prominent figures in fashion, sports, art, music and other cultural fields.
The Virtual G SHOCK The community is expected to serve as a hub for co-creative projects and other innovative experiences. The inaugural phase of the project includes the distribution of 15,000 free limited-edition G-SHOCK Creator Pass NFTs via the Polygon blockchain, beginning September 23.
The first phase of the Virtual G-SHOCK community begins on Discord, followed by the free distribution of the limited edition digital collectibles. These NFTs give passholders exclusive access to various events and projects within the G-SHOCK virtual community.
By participating in co-creation, members can strengthen the community and reach a higher level based on their contributions. Increased contributions lead to higher levels, providing benefits such as project involvement priority and NFT acquisition. This system aims to encourage active participation and ensure that dedicated members receive recognition and benefits for their involvement. It underlines the importance of cooperation and active participation within the community framework.
Casio stated in its press release that it will hold its G-SHOCK Creator Pass Color Design Contest in the future, giving community members the chance to determine the design elements of the pass, including the colors, materials and patterns. The selected design becomes the official look of the G-SHOCK CREATOR PASS.
In March 2021, OpenSea offered the sale of Jean-Claude Biver’s very first NFT watch – The Bigger Bang All Black Tourbillon Chronograph Special Piece – together with Swiss company WIseKey.
Since other brands, including Jacob&Co. (Louis Moinet Space Revolution), Swiss luxury watchmaker Hublot (in collaboration with Takashi Murakami), TIMEX and TAG Heuer have all attempted to intertwine iconic timepieces with NFT technology.