According to reports, the Japanese investment firm Metaplanet has just added 780 bitcoin to its stock. The relocation brings the total interest of the company to more than 17,000 BTC, worth around $ 1.73 billion at today’s prices.
The movement still marks a big step for the largest audience in Asia Bitcoin Holder and underlines how seriously the company treats crypto.
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Metaplanet increases Bitcoin Holdings
Metaplanet paid an average of $ 118,622 per coin for this batch and spent almost $ 93 million in the deal. Based on figures that are shared by CEO Simon Gerovich, the proceeds on the year are on his Bitcoin portfolio at 450% from July 28, 2025.
The average costs of the company in all 17,132 BTC are now $ 101,030 per coin. This last purchase follows a similar purchase of 797 BTC earlier this year, when the prices were fluctuating near $ 122,000.
Metaplanet has purchased 780 BTC for ~ $ 92.5 million on ~ $ 118,622 per bitcoin and has reached BTC yield from 449.7% YTD 2025. From 7/28/2025 we have 17.132 $ BTC Acquired for ~ $ 1.73 billion on ~ $ 101,030 per bitcoin. $ Mtplf pic.twitter.com/0DQ4rswdHV
– Simon Gerovich (@Gerovich) July 28, 2025
A challenge for the big player
Michael Saylor’s firm, StrategyKeep the crown as the largest public holder of Bitcoin. Strategy has 607,770 BTC, with a value of around $ 72 billion. That makes Metaplanet seventh on the list of public companies with Bitcoin, but the gap seems to beg as a metaplanet at this pace.
It all started with a quarter of a billion on Bitcoin. pic.twitter.com/ssbef084yq
– Michael Saylor (@Saylor) July 27, 2025
Stock price responds to the purchase
Shares of Metaplanet jumped with 5%immediately after the announcement. The share closed at 1,241 Yen, although it has been 7% out of the past five days and 17% in the past month.
Investors seem to welcome the aggressive strategy, although they are also aware that swings in the price of Bitcoin can push the stock price quickly.
Climbing the ranks of Bitcoin holders
Metaplanet wants to hold 210,000 BTC towards the end of 2027. If it stays on the rails, the company will soon be able to jump the will of Tesla, CleanSpark and Galaxy Digital – it already suggests to reach fifth place at a certain moment.
Based on public data, Bitcoin Standard Treasury Company and Trump Media Currently in the fourth and sixth places and shows how the leaderboard continues to shift as new buyers withdraw.
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Based on this trend, Metaplanet is committed its future to the growth of Bitcoin. It is a daring plan and a that risk if the crypto prices fall.
But for the time being the large purchases of the company and a return of almost 450% this year make it clear that Metaplanet Bitcoin sees as a nuclear part of its strategy. As more companies accumulate, the role of Asia in the world of institutional crypto only becomes stronger.
Featured image of Getty Images, Graph of TradingView