Web3 venture capital firm Animoca Brands has announced a partnership with Imaginary Ones, a Singapore-based NFT project.
According to a press release shared with Crypto.news, the NFT project plans to leverage Animoca’s expertise and resources to strengthen its tokenomics. The venture capital firm will also help Imaginary Ones with its go-to-market strategy, the release said.
“Animoca Brands’ support will accelerate our plans in the three areas of utility, coinage and development, which will help unite the Web2 and Web3 worlds and build on our promise that if you can imagine it, we can do it can build,” said Clement Chia, co-founder of Imaginary Ones.
As part of this partnership, Imaginary Ones is also planning an airdrop campaign for Imaginary Ones and Imaginary Rides NFT holders. The airdrop will distribute the project’s native token, the BUBBLE coin, which is expected to launch in the first quarter of 2024.
Initially founded as an IP company, Imaginary Ones morphed into a Web3 entertainment company. The project’s first NFT collection sold out in four minutes in April 2022.
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The company also partnered with fashion giant Hugo Boss in 2023, becoming the first Asian NFT project to collaborate with an international fashion brand. The project has since launched two web3 games, Bubble Rider and Bubble Rangers.
“Imaginary Ones has built a robust ecosystem, and its partnerships with industry giants like Hugo Boss and Samsung are a reflection of the company’s visionary approach to help bridge the gap between the Web2 and Web3 industries,” said Yat Siu, co-founder and executive chairman of Animoca Brands.
The announcement follows Anioca Brand’s investment in Imaginary Ones on February 29, 2024. However, the value of the money invested remains unknown.
In addition to Imaginary Ones, Animoca Brands also joined forces with BlockPass, a web3 company that builds KYC solutions for decentralized platforms. The partnership, announced on March 15, focuses on addressing concerns related to AI deepfakes and identity theft.
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