TL; DR
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FIFA is releasing 1,000 collectible NFTs, with the first 100 buyers getting the chance to get their hands on World Cup tickets when they go on sale.
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The creation, distribution, tracking and verification is all an automated standard of NFT technology, which has a clear advantage for FIFA.
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If/when holders decide to sell their FIFA NFTs, FIFA will collect a royalty on each sale. We love it when Web3 technology ‘just works’.
Full story
You’re using:
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A hammer for driving nails into wood.
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A cup of coffee to wake you up in the morning.
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A sports car and model train to kick-start your midlife crisis.
All products (whether new or old, digital or physical) need a clear ‘function → benefit’ connection to be successful in the long term.
…because who is going to use a product that does not clearly benefit him/her?
At first glance, NFT technology may seem like a product with no clear benefit.
(We get it: offering a way to buy/sell profile photos doesn’t actually feel like a big deal needed dissolve…)
But when you apply NFT technology to already existing Web2 products/services/concepts, the benefits start to show. way more clearly!
Take this FIFA World Cup collection/giveaway campaign…
FIFA is releasing 1,000 collectible NFTs, with the first 100 buyers getting the chance to get their hands on World Cup tickets when they go on sale.
Without NFT technology, FIFA would have had to do the following:
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Print and distribute 1000 paper collector’s cards.
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Track the first 100 purchases manually.
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Manually check for counterfeits.
The benefits of using NFT technology are evident in the massive cost reduction and increase in operational efficiency.
Creation, distribution, tracking and verification are all an automated standard of NFT technology.
Plus – added bonus, for both users and FIFA:
The NFTs that guarantee access to World Cup tickets are likely to become more valuable (hurray for users).
If/when holders decide to resell them, FIFA collects a royalty on each sale (hurray for FIFA).
We love it when Web3 technology ‘just works.’