In a convergence of sports, fashion and crypto, major crypto company Crypto.com has teamed up with Paris Saint-Germain FC and Blvck Paris for an exclusive collaboration, giving fans early access to a highly anticipated fashion collection via non-fungible tokens (NFTs). ).
Paris Saint-Germain, a leading football club, and Blvck Paris, an avant-garde fashion brand, have jointly unveiled a unique collaboration that not only showcases physical apparel, but also a digital fashion drop-through exclusively on the Crypto.com marketplace is hosted.
β« πππππ π± πππ π΄π΅ is officially LIVE! https://t.co/1zo3U8ERDl pic.twitter.com/5xUoxFiezN
β Blvck Paris (@BlvckParis) November 15, 2023
The NFTs are already for sale on the Crypto.com platform, with 1,000 NFTs, priced at $50 each, set to be released.
At the time of writing on Thursday, 680 packs were still in stock.
Source: Crypto.com
Notably, 10% of these NFTs are special collectibles that give holders the privilege of redeeming a box of physical items from the joint fashion collection.
All NFTs are minted on the Cronos chain, a blockchain backed by Crypto.com.
The physical fashion items are scheduled to arrive next week.
What is Paris Saint-Germain’s crypto strategy?
The partnership builds on Paris Saint-Germain’s strategic moves in the crypto space, including the launch of a crypto phantom token in partnership with Socios.com.
The club has previously dabbled in NFTs, distributing artificial intelligence (AI)-generated posters via Crypto.com, despite regulators in countries such as Britain warning football clubs against the use of fan tokens and NFTs.
One of the club’s stars, Kylian MbappΓ©, is further expanding the club’s reach into the NFT space as a brand ambassador for Sorare, an NFT fantasy football game.