Football legend Cristiano Ronaldo and Binance have announced the launch of their third NFT collection: the CR7 ForeverZone, which contains 50,000 limited edition mystery boxes, will be made available for free to new and existing users of the exchange.
This marks the latest development in the ongoing partnership between Ronaldo and Binance, with the shared goal of transforming fan interactions within the sports and entertainment sector and attracting fans to the Web3 space.
Ronaldo’s third NFT collection
Each mystery box provides access to a unique CR7-inspired NFT, aiming to bring fans closer to one of the greatest players of all time, according to the press release shared with CryptoPotato.
The CR7 ForeverZone Collection includes 50 signed footballs and 50 shirts, 50 tickets for Binance Blockchain Week and exclusive NFTs from previous Ronaldo collaborations. The collection also offers one golden ticket NFT, an exclusive opportunity to meet and train Ronaldo in person.
In a statement, Ronaldo said:
“I have always felt the incredible energy and support from my fans, and I wanted to communicate with them in a way that brings us even closer together. With Binance, we can build this accessible connection and provide unique opportunities through our partnership, and I get to share a piece of my legacy with them.”
Following the launch of the third NFT collection, Binance’s Chief Marketing Officer Rachel Conlan also commented on the partnership with Ronaldo.
“As one of the greatest athletes of our time, Ronaldo not only writes sporting history; he is at the forefront of an innovation revolution. With our third NFT collection, the CR7 ForeverZone Collection, we are honored to help him share a piece of his legacy with fans as we pave the way for the Web3-powered future of sports and entertainment.”
Cristiano Ronaldo x Binance
Last summer, Binance partnered with Ronaldo and promised to bring fans “unprecedented experiences” through the Binance NFT platform, shortly after dropping its “CR7” NFT collection featuring seven animated images with four rarity levels.
The 38-year-old sports sensation then unveiled a second collection, ‘Forever CR7: The GOAT’, in July this year, which consisted of a wide range of digital collectibles immortalizing some of his best goals, organized into different categories.
Ronaldo also underwent a lie detector test in September to answer several questions about football, including questions about his NFT holdings.