On December 15, Warner Music Group announced that it had invested in and partnered with digital fashion retailer DressX. This unique collaboration allows select WMG artists to design their own virtual fashion lines for fans to collect. That said, let’s take a look at the partnership with Warner Group DressX.
Warner Music Group and DressX unite!
The partnership will allow artists to collaborate with DressX to design and release virtual 3D and AR apparel. Further, fans can collect and showcase them on social media platforms like Snapchat and Instagram. In addition, this deal gives artists the opportunity to reap the benefits of new revenue streams. It also allows them to give their fans something memorable to share online and in the metaverse.
“As our digital identities become exponentially more robust and impactful, we are focused on building partnerships that enable WMG and our artists. With its leadership in wearables and sustainability, DRESSX is exactly the type of partner we need to sprint alongside us as we build the future.” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, at WMG.
About the digital fashion company
Launched in August 2020, DressX is the largest digital fashion platform with over 3,000 digital pieces in the DressX library. The company has also released the largest AR fashion app on the market available for Apple and Android. In addition, DressX has partnered with a list of global companies such as Google, Meta, Roblox, Coca-Cola, FARFETCH and more.