Reddit’s r/cryptocurrency community, with 8.8 million users, has done just that partnered with Unstoppable Domains to launch .MOON, the first Reddit community-based blockchain domain.
The new domain, built on the Polygon blockchain, will allow members of Reddit’s crypto community to establish digital identities and interact with more than 865 blockchain applications and wallets.
“We at r/cryptocurrency have always been focused on strengthening the community, and launching .MOON domains is the next big step in that journey,” said John Murphy, treasurer of MOON DAO.
The .MOON domain allows users to send and receive crypto assets and NFTs while creating unique digital profiles.
It integrates with the Unstoppable Domains ecosystem and provides access to decentralized apps and exclusive collectible badges.
Sandy Carter, Chief Operating Officer at Unstoppable Domains, said the company is committed to integrating diverse projects into its ecosystem.
She highlighted how the r/cryptocurrency community can now extend its unique energy into the onchain space, moving beyond Reddit to reach new users through decentralized applications.
The r/cryptocurrency subreddit joins 30 other onchain organizations, including Blockchain.com and Pudgy Penguins, in preparing for the Internet Corporation for Assigned Names and Numbers (ICANN) general 2026 Top-Level Domain application round.
Although Reddit has retreated from crypto projects, the r/cryptocurrency community continues to drive innovation.
After Reddit relinquished control over Moons’ smart contracts, the community took over the project.
With the launch of the .MOON domain, crypto initiatives now emerge from the community rather than Reddit itself.