Pinkfong, the maker of the worldwide hit ‘Baby Shark’, takes his iconic IP to web3, while Story Protocol announces his tokenization on IP.World.
Summary
- “Baby Shark” and other Pinkfong content are now tokenized on the IP.world from Story Protocol.
- The initiative enables fans and makers to “remix and expand the Pinkfong IP”, according to the official announcement.
Story Protocol (IP) has just announced the tokenization of Pinkfong’s IP, the creative power behind the worldwide sensation “Baby Shark”, on IP.World, a platform for IP-supported memecoins on the story protocol.
With more than 140 billion total views and more than 240 million subscribers on platforms, the Pinkfong content portfolio represents one of the most valuable IPs in the entertainment sector for children. In particular, “Baby Shark” has the record as the most watched video of YouTube, with more than 16 billion views.
With this tokenization initiative, the Pinkfong -IP can be converted into a tradable, programmable active, so that makers and fans can “remix and expand the Pinkfong IP.”
IP from the official Pinkfong Company mascot, known for Baby Shark, came on @IPDotWorld. Pinkfong Touts:
▸ 140B+ Total views
▸ 240m+ total subscribers
▸ 16b+ views on baby shark
▸ YouTube’s most viewed videoNow you can do the Pinkfong IP ↴ https://t.co/GCHQ3IFK7Q remix and expand
– Story (@Storyprotocol) September 23, 2025
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Story protocol leads the IP -Token root
The development is part of a broader trend in the entertainment industry, where traditional models of content distribution and income are re -devised by blockchain technology, where the story protocol stands up as a leading platform for investing IP.
Story Protocol recently supported the Aria Prime platform of Aria Protocol in bringing $ 100 million Korean music catalogs to the chain. The initiative uses the story protocol to Tokenize, which gives investors access to fractionated IP, while law holders can benefit from improved liquidity, automated royalties and smart licenses with contract education.
In addition to entertainment and music, the story protocol is expanding the tokenization of intellectual property in a wide range of industries, including AI models, game assets, memes, design creations and patents. Flagship IPs on the platform include magma, a browser-based professional design platform, and Mahojin, a decentralized AI platform for datasets and AI models.
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