Honda announces a new limited edition NFT in Japan during the FORMULA 1™ Honda & Red Bull welcome event in Tokyo.
The new experience joins previous experiences already launched together with partners Animoca Brands Japan, Gryfyn and GET Protocol and its metaverse, with the aim of increasingly engaging its fans with Web3.
Honda and Animoca Brands Japan: New NFTs to Bring Fans to Web3 and Metaverse
Animoca Brands Japan announced a new one today partnership with Honda Motor Co., Ltd (“Honda”), Gryfyn and GET Protocol to engage fans with Web3.
In principle, Honda will distribute Honda KEY NFTs to all fans who sign up for the lottery to purchase tickets for the FORMULA 1™ Honda & Red Bull Welcome Event in Tokyo.
Participants in the special event organized by Honda do receive a commemorative NFTwhich will be awarded to ticket holders after the event.
Not only that, there will be NFT Honda KEYs and other special items available redeemed by fans visiting the Honda stand at F1 2023 Japanese Grand Prix at the Suzuka Circuit.
In this way, the strategic subsidiary of Animoca Brands and other partners want to offer Web3 services to Honda fans, creating a bridge between Japanese intellectual properties and global fans.
Animoca Brands Japan was essentially created to support the global Web3 strategies of Japanese intellectual property and content owners, such as major publishers, brands, educational institutions, sports teams, athletes, artists and gaming companies.
Honda and Web3: its metaverse in Fortnite
The famous Japanese car manufacturer is not new to the Web3 world. And indeed, Honda announced in July last year Hondaverse, his metaverse in the Fortnite video game.
In principle there are custom Fortnite maps on Hondaversewhere streamers and players can challenge each other and test their skills with virtual parkour runs and trivia questions.
Unsurprisingly, the first iteration of the Hondaverse is the Honda Parkour World, built around the 2023 Honda HR-V.
That is why we will already be in the summer of 2022 Honda started using Web3 to gain new followers at a time when car sales were declining. And indeed, so was the metaverse designed for the Twitch category dedicated to Fortnite, which at that time already had more than 80 million followers.
Animoca Brands: Report from NFT, a leader in the gaming industry
In June, Animoca brands released its own report showing the 40.5% increase in deferred revenue for 2020.
In short, the company announces this in the annual report deferred revenue increased from $6,947 million to an impressive $27,890 million.
Not only that, Animoca Brands also experienced growth increase in its employees from less than 200 to about 1,000 in 2020.
In this connection, Jat Suipresident and founder of Animoca Brands, wanted to emphasize that the company’s success is also due to the excellent investment strategies undertaken in recent years.
Currently, it seems that Animoca Brands is also diving into artificial intelligence has invested in more than 60 AI startups its AI accelerator.
The new Bitcoin-based metaverse crypto
Another more recent news concerns the subsidiary of Animoca Brands Darewise entertainmentwhich reportedly announced the launch of a new Bitcoin Blockchain-based metaverse crypto.
As if to usher in a new era for the Bitcoin ecosystem, Subsidiary of Animoca Brands apparently that’s what you want use the BTC network to also build other tokens intended for gaming, branding and real-world experiences.
The project also includes Horizen laboratoriesa pioneer in blockchain and tokenized experiences.
Specifically, Horizen Labs has previous experience as a blockchain launch assistant, while here it will provide technical services to build apps and other tools, also promoting Ordinals’ ecosystem on Bitcoin.