Mint ushers in a new era of digital collectibles on Telegram with a headline collaboration with Bored Ape Yacht Club and Snoop Dogg. This partnership marks the launch of the first-ever animated avatar packs on Telegram, delivered through Mint’s new marketplace built for culture, community and collectability.
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More than just a product drop, this campaign represents a strategic expansion of Telegram’s role in the NFT ecosystem, positioning the platform not only as a messaging app, but also as a destination for digital ownership at scale.
A new kind of drop, built for Telegram
Mint is a premium marketplace for digital collectibles integrated directly into Telegram. The core feature allows users to open packs of animated avatars from top brands and public figures, with a model built around exclusivity, mystery packs and collectible rarity.
This launch signals a shift from traditional NFT platforms to message-based distribution. Telegram, with more than 1 billion users, will be the setting for this new collection format. Unlike typical NFT drops that rely on third-party wallets or complex onboarding, Mint offers a streamlined experience native to Telegram.
With this campaign, Mint introduces a unique collection stream. Users purchase mystery packs, wait for them to be revealed seven to 10 days later, and then can trade or resell directly on Telegram’s marketplace.
Proven question, supported by data
Mint does not come to the market untested. In July 2025, Mint facilitated the launch of Snoop Dogg’s Telegram NFT gifts, which sold out in just 30 minutes and generated $12 million in sales. Nearly a million NFTs were minted during that drop.
That campaign was run in collaboration with Telegram founder Pavel Durov and provided a blueprint for what the platform could support in terms of volume, visibility and virality. With that success validated, the Snoop Dogg and BAYC collaboration marks the first follow-up ambassador campaign, expanding the model to animated avatars.
Digital collectibles designed for culture
This launch is built around four core product features:
Premium digital collectibles
The packs feature limited edition animated avatars licensed from top brands and personalities, with this release featuring Bored Ape Yacht Club and Snoop Dogg.
Mystery packages
Buyers will receive sealed packages containing avatars of varying rarity. Packages remain sealed for 7 to 10 days, after which the contents are revealed and tradeable.
Exclusive access
Avatars are released as limited-time releases, granting access to a community of early adopters, collectors, and cultural tastemakers.
Resale infrastructure
Once revealed, avatars can be resold within Telegram through Mint’s built-in marketplace. Users maintain liquidity and tradability without the need for external platforms.
Rewriting the NFT playbook
Mint isn’t simply replicating the old model of digital collectibles. It rethinks distribution, engagement and cultural presence. By building natively within Telegram, Mint bypasses the traditional pain points of crypto onboarding and taps directly into one of the largest global messaging audiences.
With Snoop Dogg, BAYC and proven viral traction behind them, this campaign isn’t just a drop. It’s a pivot point. NFTs are no longer limited to marketplaces. They move where conversations are already taking place.
What makes this truly groundbreaking is that Mint is repositioning NFTs not as assets to be managed, but as content to be shared, traded and displayed in real time. The model shifts NFTs from speculative tokens to cultural artifacts that live where people already interact, namely in Telegram chats, social feeds, and creator content.
Rather than requiring users to step outside their normal behavior to interact with Web3, Mint integrates the experience directly into it. Digital collectibles become social currencies, not technical experiments.
In practice, Mint removes almost all the visible friction that keeps regular users away from NFTs. Transactions are made possible by TON, but the platform takes care of the technical details behind the scenes. This means no wallets to set up, no browser extensions, and no visible gas costs.
The result is an onboarding flow that feels native, intuitive, and immediate. Combined with scarcity-induced drops and recognizable IP from Snoop Dogg and Bored Ape Yacht Club. Mint turns blockchain ownership into something that is accessible, shareable, and culturally alive.
Final thoughts
The Mint x BAYC x Snoop Dogg drop is more than just a campaign. It’s a controlled experiment of what it looks like when NFTs leave the crypto niche and enter the everyday conversation. With Telegram as infrastructure, culture as driver and avatars as format, this launch points towards a future where digital collectibles are less about speculation and more about identity, expression and access.
Mint is now live on the Telegram app. To get started, search Mint, open the app and follow the steps!