Mastercard has launched a new one NFT powered football trivia game for the 2023/2024 UEFA Champions League tournament, giving fans the chance to win match tickets by testing their competition knowledge, according to a press release.
The competition will start 30 minutes before Tuesday evening’s UEFA Champions League matches, starting from February 13. Mastercard customers can participate by collecting branded items NFT runs through the company’s new ‘Pass to Priceless’ platform. Mastercard’s NFT cards are minted PolygonAn Ethereum scale up network.
Players can answer questions about the history and statistics of the Champions League, with the winners of each round earning match tickets as they rise up the leaderboards throughout the season. The best player after the semi-finals on April 30 will win tickets for the Champions League final at Wembley Stadium in London.
Crypto payments company MoonPay developed the technology behind Mastercard’s NFT-driven experience, with support from MoonPay’s creative agency Otherlife. MoonPay and Mastercard announced plans to collaborate last October Web3 initiatives.
“As a partner of the UEFA Champions League for 30 years, we have known first-hand the unwavering passion that football fans have for the game, so we are excited to leverage our Web3 platform, Pass to Priceless, to share their passion and knowledge ultimate test,” said Beatrice Cornacchia, Mastercard’s Executive Vice President of Marketing and Communications in Europe, in a press release.
The Champions League trivia contest is open to Mastercard cardholders in several countries, including the United States, United Kingdom, France, Spain and Brazil. This runs until the final on June 1.
Editor’s note: This article was written with the help of AI. Edited and fact-checked by Andrew Hayward.