The members of a community of any type want to feel included, connected, and part of something that is truly unique and valuable. This certainly applies to the communities that support non-fungible token projects.
And it’s not just about a “warm and fuzzy” feeling. A healthy, engaged community can not only provide valuable feedback and long-term investors for NFT project leaders, but its members can also generate buzz, leading to increased demand and, optimally, increasing the value of their investments. They can even grow the project’s ecosystem through their own initiatives.
Without a doubt, creative and conscientious NFT project leaders who work to foster an enthusiastic community can create a circle of mutual, ongoing benefit. Below, 12 members of Cointelegraph Innovation Circle share practical, effective tips to help NFT project leaders launch strong, build an engaged community, and grow and prosper together.
Aim for genuine emotional appeal
We are in a bear market driven by a period of low liquidity. Try to make sure your NFTs have real emotional appeal and aren’t just a cash grab. You can tell when an artist has spent many hours creating a real work of art, rather than something quickly thrown together and hyped up. Obvious cash grabs will quickly fall by the wayside. – Zain Jaffer, Zain Ventures
Ensure continuous involvement
For NFT projects, continuous involvement is essential. Offer exclusive content, host community events, and solicit feedback for the direction of the project. Authenticity and consistent communication build trust and keep your community invested in the long-term vision of the project. – Tomer Warschauer Nuni, Kryptomon
Engage active and talented community managers
Make sure your community managers have good people skills, that they clearly understand the mission and vision of your NFT project, and that they interact consistently with community members. While bots can be useful, they also take away from the humanity of interaction. Remember that members’ attention is fragile and needs constant nourishment. – Irina Litchfield, Lumeria
Give holders a say in the decisions you make
It’s one thing to communicate with your community regularly, but to keep them engaged today, you also need to provide value from day one. That means token management. Make sure NFT holders feel like they have an influence on the decisions you make, through voting or otherwise. NFTs are not governance tokens, but this doesn’t stop you from taking your communities into account. – Jason Fernandes, AdLunam Inc.
Develop creative and unique experiences
Imagine organizing a ‘digital masquerade ball’. Members wear unique NFT masks, tokens of their digital identity. Through games, stories and auctions, these masks evolve into symbols of participation, promoting ongoing interaction. Like a dance in a pixelated ballroom, the NFT community’s engagement thrives on rhythmic creativity and unique experiences. – Arvin Khamseh, SOLD OUT NFTs
Show the hard work behind the scenes
Balance short-term milestones with long-term goals. NFT projects should leverage smaller achievements by sharing them with their communities between major updates. Even though the news isn’t always groundbreaking, consistent communication keeps users engaged and shows some of the hard work behind the scenes. – Wolfgang Rückerl, ENT Technologies AG
Set features that can be unlocked over time
Value creation. Don’t just sell any digital asset; offer an experience. Use smart contracts to enable features – such as exclusive content, voting rights or even revenue sharing – that can be unlocked over time or based on specific conditions. Keep the community involved in decision-making processes and always be transparent about your roadmap. The NFT is not the end; it is the beginning of a relationship. – Tiago Serôdio, Partisia Blockchain
Consistently deliver value
Build and foster a vibrant and inclusive community by consistently delivering value, engaging in open communication, and engaging the community in decision-making processes to create a sense of ownership and belonging. It is important to share ecosystem updates and announcements appropriately and effectively so as not to mislead the community. – Anthony Georgiades, Pastel Network
Foster an inclusive environment
For NFT projects, it is critical to continuously provide value beyond the initial purchase. Regularly release exclusive content, host community events, and actively seek feedback. Prioritize transparency in project developments and promote an inclusive environment where community members feel valued and heard. Remember, an engaged community is built on trust, consistent interaction, and shared growth. – Erki Koldits, OÜ Popspot
Keep members informed of developments and prices
NFT communities need updates on the latest developments that have occurred or will occur in the project they are interested in. Since most community members have purchased and hold multiple NFTs from the same project, they will want to get some price predictions on their assets. Plus, free giveaways really help keep the community engaged. – Abhishek Singh, Recognition
Share real-time updates and engage on social media
It is important to maintain consistent communication with your community. There have been many investigations into previous NFT projects, so sharing real-time updates on project developments, partnerships and news is critical. Participate regularly on social media and Discord to ensure members feel included and address their concerns. Show that you listen to feedback and implement their ideas when possible. – Ayelet Noff, SlicedBrand
Communicate both good and bad news
Provide clear road maps of both the good and the bad. If something that was originally planned will no longer happen (or vice versa), be clear in advance. Constant communication is critical for projects in the Web3 space in general, because we all learn and grow together. – Megan Nyvold, BingX
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. The opinions expressed do not necessarily reflect those of Cointelegraph.