Web3 entertainment company Imaginary Ones, in collaboration with fashion brand HUGO, has unveiled a new customizable denim jacket integrated with web3 features.
According to a press release shared with crypto.news, the special edition item, part of HUGO’s denim-focused new line, HUGO BLUE, aligns with the brand’s strategy to connect with Gen-Z audiences through gaming and Metaverse Platforms.
Details of the jacket were initially shared with the Imaginary Ones community on Discord and X on March 12.
Starting March 14, community members could book the physical jacket using Tether’s USDT. All jackets were reserved within an hour of launch.
The jacket includes a DIY customization kit with five exclusive patches from HUGO and Imaginary Ones. An NFC tag beneath the HUGO floral patch provides access to a WebAR experience, allowing fans to customize and share their digital wearables on social platforms without the need for a dedicated app.
Users can exchange the digital wearable for a unique Roblox skin. This can only be claimed through a secret bubble room in the game, where users will also receive a matching helmet.
After customizing their web3 jacket and redeeming their Roblox skin, holders will receive $350 worth of Imaginary Ones’ native token, BUBBLE Coin.
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Additionally, NFT holders in the Imaginary Ones community will also receive a bonus of 10-30% more BUBBLE Coin for every NFT they own.
“These elements allow us to surprise and engage our users in new and creative ways and open new avenues for interaction and personalization. We are always looking for progressive brands that want to challenge the status quo with us. By working with these like-minded partners, we can create distinctive, memorable experiences that stand out in this space,” Clement Chia, CEO of Imaginary Ones, told crypto.news.
Meanwhile, Imaginary Ones has continued to establish its presence in the web3 gaming community, launching two web3 games in 2023, Bubble Rider and Bubble Rangers, with in-game NFTs. The latter in particular has been very well received by the gaming community, with over 2 million downloads.
The latest development also follows Imaginary Ones’ partnership with Web3 venture capital firm Animoca Brands. The NFT project plans to leverage Animoca’s expertise and resources to strengthen its tokenomics. The venture capital firm will also help Imaginary Ones with its go-to-market strategy.
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