Ethernity is a platform that offers verified and licensed NFTs featuring famous figures such as Lionel Messi and Shaquille O’Neal. It has announced a Layer-2 solution on the Ethereum blockchain.
This development aims to address the challenges that major brands face when adopting blockchain technology.
Ethernity Unveils Layer-2 Blockchain
The new Ethernity Chain Layer-2 solution will improve privacy, reduce transaction costs and simplify user interfaces. It includes security measures and uses AI to implement Digital Rights Management (DRM) controls. This aims to prevent the trade in counterfeit products and protect the intellectual property of makers.
Nick Rose Ntertsas, Co-Chief Executive Officer at Etternity, stated that the move to Layer-2 will improve the way entertainment brands interact with their audiences using Web3 technologies. He emphasized the intention to provide developers with a more navigable, sustainable and safe environment.
“Our goal is to revolutionize the way entertainment brands interact with their audiences through Web3 technologies. With this evolution to a Layer-2, we are expanding our capabilities and offering brands a navigable, sustainable and safe environment to create cutting-edge entertainment products and experiences,” said Ntertsas.
Ethernity Chain is known for its role in NFT, especially in licensed digital collectibles. The upgrade to Layer-2 is intended to improve privacy and improve overall engagement and interaction within the entertainment industry.
The solution includes AI-powered security features, lower gas costs, and full compatibility with the Ethereum Virtual Machine (EVM). This eases access for users and global entertainment brands.
Looking ahead, Ethernity is preparing to launch several projects on this new infrastructure, including the Fanable App, a marketplace for real-world collectibles that will soon be available on mobile platforms. Exorians, a new sci-fi franchise and Web3 game, and 0xLoans, a peer-to-peer lending protocol that uses NFTs as collateral, are part of their upcoming initiatives.
This strategic move could impact how the entertainment sector integrates with Web3 technologies, opening up new opportunities for enthusiasts and brands alike.