Web3 lifestyle and entertainment brand doodles has joined forces with Crocs, a global leader in casual footwear, in a partnership to merge the physical and digital worlds. Doodles and Crocs will release a range of products on August 29 that combines traditional fashion with modern technology.
Spearheading the collection is a set of exclusive Doodles x Crocs Classic Clogs and matching Jibbitz charms, crafted by Burnt Toast, the co-founder of Doodles. Each Doodles x Crocs Classic Clog bundle comes with a redeemable digital ‘Crocs Box’ collectible.
“We are extremely excited to announce our partnership with Crocs. Partnerships rarely get more organic than this one. Our unique style and characters lend themselves so well to the Crocs brand and footwear,” said Julian Holguin, CEO of Doodles. “We have enjoyed working with a team that is not afraid of innovation and is pursuing new ways to deliver fun products and experiences.”
“Partnerships rarely get more organic than this one. Our unique style and characters lend themselves so well to the Crocs brand and shoes.”
Julian Holguin, CEO of Doodles
This collaborative initiative underscores Doodles’ commitment to bringing Web3 to the mainstream, while providing limited edition products to its loyal community.
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Buyers will receive a digital collectible Crocs Box with every purchase of the Doodles x Crocs Classic Clog Bundle. Opening this collectible will grant the owner access to 2 Doodles Wearables and a Beta Pass, giving early access to Doodles’ Stoodio – an immersive platform for customizing and creating Doodles characters.
Within this virtual world, collectors can decorate their Doodles avatars with the latest collection of Crocs wearables. The wearables included in each Crocs Box come in varying levels of rarity, with each design hand-drawn by the Doodles creative team.
“Together we offer a unique collection that builds on our collective innovation and dedicated fan bases that bridge the physical and digital worlds.” shared Heidi Cooley, Crocs Senior Vice President and Chief Marketing Officer, in a statement.
While the Doodles x Crocs Collection is officially up for grabs on the doodles.app platform on August 29, holders of digital collectibles from Doodles’ Original Collection will receive exclusive access a day early on Monday, August 28. Doodles holders get a discounted price of $99 and the price is $120 for non-holders.
This collaboration with Doodles draws strength from the dedicated community in a mutually beneficial alliance, propelling both partners to new horizons. For Crocs, it represents a dynamic step in their Web3 journey, breaking conventional boundaries and embracing breakthrough technology, while for Doodles, the path to mainstream recognition is gaining momentum.