Sports streaming platform DAZN will integrate $ADI Predictstreet – FIFA’s first-ever official prediction market partner and a blockchain-backed prediction platform licensed in Gibraltar – directly into the live streams ahead of the 2026 FIFA World Cup, the companies announced from Zurich on Monday.
Key Takeaways:
A controversial sprint from Gibraltar license to DAZN deal
Prediction and betting components will become significantly more woven into the fabric of the FIFA World Cup product this year with quickly formed partnerships like this recently announced deal.
Under this partnership $ADI Predictstreet will be embedded on DAZN before, during and after live events, enabling interactive prompts, real-time sentiment tracking and prediction experiences related to the tournament. While the World Cup acts as a springboard, the deal extends across DAZN’s wider sports portfolio, with plans to roll out to major competitions and events.
$ADI Predictstreet is built up $ADI Chain, which its backers describe as the first institutional Layer 2 blockchain for stablecoins and real-world assets in the MENA region. This is the first consumer-oriented application to be deployed $ADI Chain’s infrastructure, which according to its supporters uses ZKsync’s Airbender zero-knowledge proof technology, has been checked by OpenZeppelin and Hacken. $ADI Chain also provides settlement infrastructure for a dirham-backed stablecoin licensed by the UAE Central Bank.
Gibraltar’s Gambling Division on March 26 licensed Predict Street Ltd as a gambling intermediary under the Gambling Act 2005, making it the first licensed prediction market operator in the territory and, officials said, the first to be formally licensed in Europe. Gibraltar’s Minister for Justice, Trade and Industry, Nigel Feetham, described the approval as record speed and linked the move to the territory’s economic response to UK gambling tax increases. Germany, the Netherlands, France and Portugal, on the other hand, have restricted or blocked prediction market operators.
On April 2, FIFA and $ADI Chain jointly announced $ADI Predictstreet is the governing body’s first-ever official prediction market partner under a multi-year agreement for the World Cup and beyond. The platform’s planned public launch on April 9 has been postponed, with Predictstreet.io remaining in demo mode at the time of writing.
This is reported by Front Office Sport $ADI Predictstreet does not work with IC360 or Sportradar, the two integrity monitoring companies that FIFA already uses to monitor World Cup betting matches, and could not confirm whether another monitor is present. Gibraltar’s license currently allows $ADI Predictstreet will only serve customers within the area itself – home to around 40,000 residents – leaving the unlicensed platform to the wider markets that want to reach the FIFA and DAZN deals.
The $ADI The collaboration with Predictstreet is DAZN’s second prediction market partnership of 2026. On January 20, DAZN announced a deal with Polymarket. Under that agreement, Polymarket’s real-time probability data will be integrated into DAZN’s live broadcasts, with plans to enable direct contract trading in-app.
DAZN Group CEO Shay Segev framed the $ADI Predictstreet deal as a step towards embedding real-time predictions directly into the live viewing experience $ADI Predictstreet CEO Dimitrios Psarrakis called it a defining moment for public involvement in sports.