Andreessen Horowitz-based Web3 startup Cryptoys has announced it will launch a new collectible based on iconic characters from Disney’s Mickey Mouse and Friends. Launching in September, the collectible features Mickey Mouse, Minnie Mouse and Pluto. The collectibles cost $39.99.
The launch of the collectibles follows a recent announcement that the company would be adding Yoda to its existing Star Wars collections. Launched in May, the Star Wars Collection features only Luke Skywalker and Princess Leia toys available for purchase. According to the announcement, the company will be releasing limited edition Yoda toys to existing holders of the Star Wars collectibles.
Cryptoys says the 15 piece Mickey Mouse collection will have similar rarity structures to previous collectible releases. That includes rarities such as Common, Rare, Legendary, Grail, and Ultra Grail rarity levels.
According to Will Weinraub, CEO and co-founder of Cryptoy’s parent company, OnChain Studios, “Mickey and Friends are the most loved, recognized characters in the world; we are honored to partner with Disney to bring these dear friends to life as digital collectibles with unique designs. With Cryptoys, we are giving fans of all ages another chance to enjoy some of their favorite Mickey and Friends characters.”
The company, which raised $23 million in Series A funding from investors like toymaker Mattel, Animoca Brands and CoinFund last year, is trying to attract users with these favorite Disney IPs. While all collectibles are built on the Flow blockchain, there is no on-chain data to track the performance of the collectibles. There is also no data showing how many toys the company has sold to date or what the total trading volume has been since launch.
A similar challenge is that there is no active or third-party marketplace for the collectibles, making it difficult for users to trade and exchange the collectibles. The lack of this has also made it difficult to track performance.