TL; DR
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Doodles (the NFT Project) recently partnered with Crocs – the gist of the partnership is this: when people purchase the physical Croc x Doodles clogs, they can redeem an exclusive NFT.
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If you can launch a successful brand (on its own) using NFTs, it becomes a lot easier to form partnerships with big name brands.
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Legacy brands will be happy to capitalize on the proven (paying) audience you’ve built and work with you to bring your brand image to the physical world.
Full story
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Profile photo NFTs
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French Bulldogs
We don’t understand the obsession around any of them. It’s not that we dislike it outwardly, or that we don’t see its appeal.
It is the fanfare surrounding each of them that upsets us.
But we’ll have to put our feelings aside for a moment, because the first two entries on that list recently crossed paths – and it’s worth talking about.
Doodles (the NFT project) recently partnered with Crocs – the gist of the partnership is this:
When people buy the physical Croc x Doodles clogs, they can redeem an exclusive NFT.
This is the message we get when we read between the lines here:
If you can launch a successful brand (on its own) using NFTs, it becomes a lot easier to form partnerships with big name brands.
Because if you have launched a successful NFT brand, it means that:
A whole bunch of people are willing to spend thousands of dollars to get their hands on a digital asset that showcases your brand image.
Legacy brands will be happy to capitalize on the proven (paying) audience you’ve built and work with you to bring your brand image to the physical world.