TL;DR
-
Pepsi is currently holding the price the creepiest Web3 tweet everwhile Coke works to revive his cool kid status by dropping a new NFT collection called ‘Masterpiece’.
-
Too many brands join the Web3 conversation and end up looking like parents ruining the party (Pepsi, we see you).
-
Coke’s foray into NFTs not an absolute dumpster of a release, and as far as corporate access to the Web3 space goes – that counts as profit!
Full story
Remember the Pepsi generation?
When Pepsi was so cool and Coke was seen as frumpy and stale?
(Ahhhh, those were the days).
But guess what? In Web3 the roles are reversed!
(Or at least Coke doesn’t drop the ball as hard as Pepsi).
Pepsi is currently holding the price the creepiest Web3 tweet everwhile Coke works to revive his cool kid status by dropping a new NFT collection called ‘Masterpiece’.
In fact, Coke has taken a ton of timeless artwork (think: ‘The Scream’ and ‘woman with a pearl earring‘) and laid them over the signature Coca-Cola bottle.
Is this Real such a big problem?
In the context of legacy giants entering the NFT space – yes, it is!
Too many brands join the Web3 conversation and end up looking like parents ruining the party (Pepsi, we see you).
But so far, Coca-Cola’s approach has felt relatively harmless.
Is it inspiring work? No.
Do we want one? Also no.
BUT!
It not an absolute dumpster of a release, and as far as corporate access to the Web3 space goes – that counts as profit!