The leading crypto exchange by trading volume is launching a new platform built with wealthy customers in mind.
According to a new one press releaseBinance launches ‘Binance Wealth’, a platform tailored to asset managers.
“Binance Wealth allows asset managers to oversee their clients’ onboarding and make investment recommendations, providing their clients with powerful support during onboarding and beyond, while retaining full discretionary control, similar to traditional wealth management.”
As the name suggests, the new platform will be aimed at wealth managers, although it will not put a limit on the amount of wealth someone must manage in order to use the platform.
In addition to enhanced security and compliance, the platform will aim to provide high-net-worth clients with a tailored trading experience, in addition to greater global reach. Binance Wealth also promises users VIP-level support and access to account managers.
Says Catherine Chen, head of Binance VIP & Institutional, of the new platform:
“As investors around the world recognize the potential of digital assets, we are responding to asset managers and their clients who are asking for a solution to more easily access crypto. Unlocking capital inflows is critical to making digital assets mainstream, but there has long been a lack of traditional infrastructure for the private wealth segment to gain exposure to crypto. Binance Wealth will lower the barrier to entry for more market participants to access this new asset class and help bridge crypto and traditional finance.”
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