The very first artisan shoe made entirely in Italy, conceived through the connection between an artificial intelligence system and the blockchain, developed in Padua by Peron Shoes and EZ Lab, is presented at the World AI Cannes Festival.
Let’s check out all the details below.
The AI ballerinas: the Italian masterpiece via blockchain
As expected, the establishment of Peron Shoes and EZ Lab is an excellent Italian handmade footwear, the result of the experience of a company that has always worked for luxury brands.
However, what makes it unique is its origin: designed by artificial intelligence and certified, at every stage of production, via blockchain technology.
This special combination forms the core of the project “First handmade shoe designed by AI”.
The result is the result of the collaboration between Peron Shoes, a shoe company with a long history in the Riviera del Brenta, and EZ Lab, an innovative Paduan company specialized in blockchain technology.
Through their Made in Block platform, EZ Lab enhances and protects Made in Italy productions.
The initiative was presented at the World AI Cannes Festivalan international event on artificial intelligence that took place from February 8 to 10, 2024 on the French Riviera and attracted 16,000 visitors from all over the world.
The Veneto Region stand showcased and presented a pair of handmade ballerinas based on a design generated by a artificial intelligence.
It is programmed to identify market trends and suggest suitable models for the luxury sector.
The ballerinas have an NFC tag in the sole, giving the consumer access to the sole Climate Digital Product Passport.
Or better said: a digital passport that provides detailed information about sustainability, traceability, origin and company history via artificial intelligence.
Experimenting, creating, transparency and sustainability
Alberto Masenadore, manager of Peron Shoes, emphasizes the following:
“These ballerinas represent the first result of a new shoe line designed by artificial intelligence for our Via della Paglia brand. Our creations grace the red carpets of glamorous events all over the world, worn by international music and film stars, but also by real personalities. With the support of EZ Lab, we wanted to use AI to obtain valuable information about customer wishes, experiment with new designs and optimize costs and production processes.”
On the other side even Massimo MorbiatoCEO and founder of EZ Lab, adds:
“The Climate Digital Product Passport is a revolutionary tool, destined to become mandatory in the European Union, that will transform communication and trust between brands and consumers. Our mission is to support Made in Italy companies in their digital innovation journey. Our solutions help improve product traceability, combat greenwashing and promote transparency and sustainability in the supply chain. The project realized with Peron Shoes represents the world’s first artisanal shoe that combines traditional craftsmanship with the most innovative digital technologies.”
The digital traceability of shoes from Peron Shoes
The revolutionary solution proposed by Peron Shoes has its origins in an earlier project by tokenization of the entire factory.
By installing strategic sensors along key production points, each phase of the process is carried out carefully recorded on the blockchain via the Made in Block platform.
Detailed information is easily accessible thanks to the NFC tag embedded in the sole.
This approach not only guarantees the traceability and authenticity of the final product, but also the sustainability of the raw materials used.
Lacquer, calfskin interior and vegetable leather sole are certified by the Leather Working Group (LWG). In addition, the NFC tag is connected to a NFT (Non Fungible Token), which acts as a digital twin for each pair of shoes and guarantees a unique history.
The majority of sales will be made through e-commerce platforms metaversethus closing the circle of an innovative chain that combines advanced technology and high-quality craftsmanship.