MUMBAI, India, April 17, 2026 /PRNewswire/ — Apparel Group, a leading global fashion and lifestyle retail conglomerate, announces a defining new chapter with the appointment of Triptii Dimri as the first brand ambassador for Victoria’s Secret India.
Today, Victoria’s Secret, comprising leading brands Victoria’s Secret and PINK, which strive to inspire confidence, inspire joy and celebrate sexy, announced the launch of their Summer Signature Campaign in India, starring acclaimed Indian actress and new local brand ambassador, Triptii Dimri. The Summer Signature collection includes comfortable and easy-to-wear lingerie and sleepwear, featuring the brand’s iconic, historic stripe design. Inspired by the ease and glamor of the collection, along with Triptii’s effortless confidence, the new campaign captures the essence of the Summer Signature styles.
The collection consists of the Signature Stripe Logo T-shirt, Wireless Bra and Signature Stripe Logo Panties, perfect for everyday comfort. Sleepwear within the collection includes the Signature Striped Satin Slip, as well as the Signature Striped Satin Long Pajama Set, for a casual, yet luxurious lounge look. Launching in partnership with Signature Summer, and starring local brand ambassador Triptii, is the Cool Air collection and campaign, including the CoolBra™, which features an innovative fabric with breathable, cool-to-the-touch padding and super-soft moisture-wicking fabric that dries in an instant and can be worn from day to night.
Speaking about the announcement, Abhishek Bajpai, CEO of Apparel Group India, said: “India remains a fast-growing and strategically important market for Victoria’s Secret. Triptii Dimri represents a new generation of consumers who value confidence, individuality and global fashion sensibility.”
Triptii Dimri said about the partnership: “I’m excited to partner with Victoria’s Secret, a brand that celebrates individuality and empowers women to feel confident in their own skin. The Signature CoolBra and Summer Signature collections are all about comfort and convenience, and that really resonates with me.”
Over the past few years, Apparel Group has steadily expanded Victoria’s Secret’s presence in India, strengthening its retail footprint in key metropolitan cities while building a robust omnichannel experience through its website and app. Triptii Dimri’s appointment reflects the brand’s continued investment in the Indian market and its ambition to build deeper cultural relevance among the country’s fashion-conscious consumers.
For more information, visit the Victoria’s Secret India website- victoriassecret.in
About Apparel Group (India) Pvt. Ltd:
Apparel Group is a global fashion and lifestyle retail conglomerate located at the crossroads of the modern economy: Dubai, United Arab Emirates. Today, Apparel Group serves avid shoppers through more than 2,500 stores and more than 85 brands across all platforms, while employing more than 27,000 multicultural associates.
Apparel Group has built a strong presence in the GCC and expanded thriving market entry points in India, South Africa, Singapore, Indonesia, Thailand, Malaysia and Egypt. Moreover, clear strategies exist to enter emerging markets such as Hungary and the Philippines.
Apparel Group India has created an omni-channel experience with brands from the US, Canada, Europe, Australia and Asia. Brands in India include leading names in fashion, footwear and lifestyle such as Victoria’s Secret, Dolce & Gabbana Beauty, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Carrefour and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands to license the brands BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart in the GCC and India. With over 300 stores and over 20 brands, the company serves thousands of customers across 50 cities in India.
Apparel Group owes its astonishing growth to the vision and guidance of its dynamic Founder and Chairman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength over the past two decades since its inception.
For more information please visit:
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