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- A collaboration between Mugafi and Avalanche would witness the launch of an entertainment IP launchpad on the blockchain platform.
- This could position Mugafi to compete in the entertainment market, which is expected to reach $2.2 trillion in the next five years.
Mugafi, a platform for entertainment technology and AI-driven IP creation, has announced a strategic partnership with Avalanche (AVAX) to engage retail audiences, creators and Web3 communities in key decision-making and ownership initiatives.
According to reports, the partnership would lead to the launch of an entertainment IP launch pad on Avalanche and bring real-world entertainment assets on-chain. In short, it would bring more than $1 billion in IP pipeline value to the network.
In a post detailing this development, Mugafi labeled Avalanche as the fastest growing RWA infrastructure with $1.2 billion in tokenized assets. Furthermore, the blockchain platform is said to have recorded growing institutional adoption and proven scalability.
Source: Mugafi on X
The launch pad expected to be unveiled would take advantage of Avalanche’s blockchain rail, which is said to dominate in instant settlement, transparent structuring, and on-chain verifications.
What to expect from the Mugafi-Avalanche partnership
The partnership is expected to create approximately 300 to 500 direct jobs across a range of industries, including manufacturing, distribution and compliance. Additionally, over 1,500 creators and studio capabilities would be added to the existing ones within a span of 18 months.
In addition, both parties plan to fund over $10 million in entertainment IPs, finance five to 10 high-profile projects and onboard 25,000 early participants. The partnership with Avalanche, as highlighted in the announcement, could strengthen Mugafi’s user experience and operational reliability.
It’s worth noting that Mugafi’s AI systems, VED and Pulse, have been trained on more than 20,000 scripts and more than a million stories. According to the company, one of its projects, Kuberaa, has recorded $35 million in satellite box office, music and streaming revenue to date. The latest partnership could amplify these achievements and strategically position the company to play a critical role in the entertainment market, which is expected to reach $2.2 trillion by 2030.
The RWA industry is also expected to reach $16 trillion in value over the next five years, and Avalanche is already making significant progress as this sector consistently appears among the top projects with the highest developer activity. As we discussed in our previous discussion, Avalanche finished third in the RWA rankings in terms of development.
According to our previous update, Avalanche is also expected to drive the launch of the Yen and a USD stablecoin by the three major Japanese banks.