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According to Ohanian, one technology creates “an indisputable need” for the other. He explains that the internet is currently flooded with images generated using AI.
In fact, a 2023 study found that 150 years’ worth of images were created in just one year using text-to-image generators like Stable Diffusion and Midjourney.
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Ohanian imagines a world where no digital image can be untrusted due to the proliferation of digital photographs AI. The technology is developing so quickly that many are already struggling to distinguish between real and AI-generated photos. “Imagine a world where you can’t trust a single JPG. You can’t know if it’s real or not, if it was taken by someone who says he took it, or if it depicts something real,” the entrepreneur said . .
The Reddit co-founder believes that blockchain technology can be used to verify the origin of an image. It would be possible to confirm the authenticity of a particular image by digitally signing an immutable ledger with the device.
According to Ohanian, this would be a great use case for blockchain. “When you’re president or CEO — even if you’re just a teenager — proving that an image is yours becomes very, very valuable,” he added.
Blockchain-based verification is nothing new. Accounting giant Ernst & Young, for example, launched a blockchain-powered service for detecting fake sake in 2020. Norwegian fisheries also began to rely on IBM’s blockchain technology for detecting salmon and combating seafood fraud.